Senior Performance Marketing Manager
- Own and lead paid acquisition strategies across channels: Google Ads (where possible), native, programmatic, display, pop-under, push, and Telegram / crypto-focused media buying
- Identify and scale high-performing campaigns targeting crypto-native gambling audiences
- Manage six-figure+ monthly ad budgets with a laser focus on CPA, ROAS, and LTV
- Work closely with creative, landing page, and funnel optimization teams to iterate quickly and drive conversions
- Build and manage relationships with networks, affiliates, and third-party ad tech vendors
- Run competitor research, market analysis, and campaign benchmarking
- Track, analyze, and report on KPIs using visualisation platforms
- Stay on top of trends in crypto, iGaming, ad fraud, and emerging acquisition channels (especially in Web3)
- Demonstrable experience in performance marketing, and crypto, gambling, or high-risk verticals
- Deep understanding of paid media buying in both Web2 and Web3 ecosystems
- Proven track record of scaling paid campaigns profitably
- Experience with native ad platforms (e.g., Taboola, Outbrain, other), programmatic, and crypto-specific channels (e.g., Coinzilla, Bitmedia)
- Familiarity with compliance, ad cloaking, GEO targeting, and ad account risk mitigation in gambling verticals
- Advanced analytics skills and experience working with conversion tracking, postback URLs, and affiliate platforms
- Entrepreneurial mindset — comfortable working in fast-paced, performance-driven environments
- Experience working directly with or promoting crypto casinos / betting platforms
- Understanding of on-chain analytics, wallets, and DeFi user behavior
- Strong network in the crypto and gambling ad space
- Competitive compensation
- Hybrid role
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