Product Marketing Manager

We’re not just another bike brand - we're an iconic, British motorcycle brand with over 120 years of history behind us. Our new state-of-the-art facilities in Solihull, West Midlands are home to a tight-knit, but ever-expanding team that's passionate about delivering exquisite riding experiences to our customers.

Under new ownership and proud to be part of the TVS Motor family, we're entering a new era of global success. And we want you to be a part of it!

At Norton, we value respect, trust, and responsibility. We trust our employees to execute their roles exceptionally and professionally, and we value personal development, teaching, and learning. When you join our team, you'll have the opportunity to grow and learn alongside some of the most talented and dedicated people in the business.

So if you're passionate about motorcycles and looking to join a team that's shaping the future of this legendary brand, we'd love to hear from you!

The role

We’re looking for a strategic and action-oriented Product & Tech Planning Manager to support the product planning function for our next-generation motorcycle products. As we shape the future of mobility, you’ll sit at the intersection of product development, product planning and commercial execution—owning the story, positioning, and success of our two-wheeled offerings.

This is a key role in influencing product roadmaps, defining research frameworks, and ensuring our motorcycles resonate with riders of today and tomorrow. You’ll help translate engineering and design innovation into compelling customer experiences that drive engagement, loyalty, and sales.

Duties/Responsibilities

Strategy & Positioning

• Develop product & tech strategy for motorcycle products across performance, electric, and urban mobility segments.
• Develop prognosis of tech and product trends relevant to motorcycles, align with changing consumer trends in premium motorcycle space.
• Partner with product management and design teams to shape feature prioritisation based on market and rider insights.

Product Launch & Lifecycle

• Lead cross-functional planning between marketing, design, engineering and NPD to arrive at “Right-fit” for the product in mid-long term
• Own product naming, feature messaging, and content briefs to fuel multi-channel campaigns.
• Develop product marketing content, translating engineering language to creative communication.

Market & Customer Insight

• Conduct competitive analysis, customer segmentation, and rider research to inform positioning and product direction.
• Stay on top of industry trends, tech innovation, and consumer expectations in mobility and two-wheeled transport.
• Represent the voice of the rider within the business, championing insights that inspire product and brand decisions.

Sales Enablement & Tools

• Develop materials and training for sales, dealer networks, and customer experience teams to clearly communicate product benefits.
• Input to product collateral (brochures, one-pagers, videos) that support sell-in and sell-through.

Collaboration & Leadership

• Act as the central bridge between Marketing, Product, Sales, and Design—ensuring alignment from roadmap to rollout.
• Support global and local market adaptation where relevant, tailoring messaging to regional customer needs.

Personal Specification

• 6+ years of experience in product marketing, ideally within the automotive, powersports, or mobility sectors.
• Strong background in launching premium consumer products with technical complexity.
• Proven ability to distil technical details into emotionally resonant messaging.
• Experience working with cross-functional teams across product, creative, sales, and engineering.
• Comfort with ambiguity and fast iteration; able to take initiative and lead through change.
• Deep empathy for riders and a passion for motorcycles or innovative mobility solutions.
• Excellent written, visual, and verbal communication skills.

Desirable:

• Experience with performance motorcycles.
• Familiarity with aftermarket products, accessories, or lifestyle brand integration.
• Global marketing experience or multilingual communication capability.

Rewards of working for Norton:

We like to take care of our Nortoneers and we think we offer some pretty decent rewards. Here's what you'll get when you join the team:

💰 Competitive salary package that recognises your skills and experience

🌴A whopping 33 days of holiday (inc. Bank Hols) to relax and recharge

👴 Generous pension scheme that sets you up for the future, with access to personalised advice.

🚑 Private Medical Insurance and a Cash Back Programme to keep you feeling your best

💸 Life insurance (4x salary) because we've got your back no matter what

🍌FREE fruit, got to have your five-a-day!

🩺WeCare Employee Assistance Programme, which includes access to online GP services, dietary advice, mental health support, bereavement counselling, and a fitness programme

🚀 Experience the thrill of an entrepreneurial environment within a larger, well-funded company with ambitious long-term goals.

💡 Elevate your career with our Ideas for Excellence scheme, where every brilliant idea is not just valued, but also rewarded!

🌍 A diverse and international team that brings together different perspectives, backgrounds, and experiences.

🎉 Join the fun with our twice-yearly employee events, payday socials, and loads of exciting activities in between!

🚴‍♂️Want to go green? You can enjoy free electric bicycle hire

🚗 Plus, no need to stress about finding a parking spot - we've got on-site free parking covered and FREE electric charge points.

We know how important it is to take care of our team, and we're committed to continually improving our reward offering in line with the business growth plan.

Join us and see for yourself!

PLEASE NOTE, WE DO NOT ACCEPT AGENCY APPLICATIONS