Media Planner & Buyer - London, N1C 4AG

Media Planner & Buyer - London, N1C 4AG, United Kingdom

The Role

Universal Music Group is looking for a Media Planner Buyer to support strategic implementation and optimisation of advertising campaigns for our artists , and for identifying opportunities to improve performance. The ideal candidate should be a dynamic and data-driven problem-solver, with hands-on experience in paid social and media buying .

• Working closely with a dvertising s trateg ists to deliver to plan and execute paid media campaigns in line with marketing objectives and performance targets.

• Launching and optimising advertising campaigns across the full marketing funnel on platforms such as Meta, TikTok, Snapchat, and Google Ads . Experience in other platforms is a bonus.

• Monitoring campaign performance daily and providing weekly performance reports with actionable insights to wider team and label marketing managers.

• Implementing A/B test frameworks for creative, audiences, placements, and bidding strategies.

• Performing account management responsibilities and escalating campaign issues to relevant stakeholders.

Who you are:

• E xperience in paid social and programmatic media buying, especially across platforms such as Meta, TikTok, Snapchat, and Google Ads

• Proven experience in implementing and optimising campaigns toward KPIs such as CPM, VTR, CTR, CPA, ROAS

• Strong understanding of DSP environments and real-time bidding ecosystems

• Strong analytical skills with expertise in data analysis and performance metrics

• Advanced knowledge of audience targeting, custom segment, and lookalike modelling

• Experience with tracking tools and analytics platforms is a bonus

• Experience in working effectively and efficiently under pressure in a calm and organised manner

• Passionate about music and music video content, with a positive and enthusiastic attitude

• Professional, proactive and flexible approach to work – ability to prioritise, multi-task & pre-empt problems before they occur

• Excellent track record of working to strict deadlines & maintaining a high standard of attention to detail

• Excellent verbal and written communication skills and the ability to deal with people at all levels

• Strong problem-solving skills

• Proven ability to build and maintain good relationships both internally and externally

• Team player able to work on own initiative

• Ability to deal with situations discreetly & confidentially

• Able to demonstrate a tactful and diplomatic approach

• Experience in using in house computer systems and packages including Excel, Word and Outlook

Why Join UMG UK?

UMG UK is the home of many of the world’s most iconic labels and artists. This is your opportunity to:

• Gain hands-on experience in a global music company

• Develop professional and interpersonal skills that last a lifetime

• Connect with industry experts, collaborators and fellow interns

• Be considered for future roles in a business that values emerging talent

Diversity, Equity, Inclusion & Belonging

The best way to flourish in our ever-changing industry is to create a team that truly reflects the incredible diversity of our artist roster and society.

We’re committed to creating an inclusive culture where everyone can belong, thoughtfully express themselves and bring something unique to our creative journey and our shared passion for music.

Our diversity sets the stage for the creativity, collaboration and innovation that make our artists successful. Here, we want everyone to be seen, supported, valued, respected, and ensure contributions are appreciated and actioned where appropriate.