Direct Response Copywriter/Creative Strategist

Direct Response Copywriter/Creative Strategist

Salary: £45,000 to £60,000 Base (dependent on experience)

Role: Creating compelling copy for our performance video on and developing creative strategies to ensure we exceed our Meta new customer acquisition targets.

Location: Kennington

Working Type: Hybrid (2 days a week - Kennington Office)

Please read requirements before applying

Core Job Responsibilities

• Crafting high-converting, direct response copy primarily for our meta video ads
• Developing creative strategies and concepts for our video ad campaigns based on performance data and customer insights
• Creating brand new angles/messaging styles based on customer pain points and language to speak directly to our target audience (women 35+)
• Iterating successful copy at scale to produce dozens of hook, body & call-to-action variations of winning ad creatives
• Analyzing performance data to identify winning creative patterns and optimize copy based on CPA and volume metrics
• Briefing creative concepts to video editors and UGC creators to bring your copy and strategies to life

Additional Functions

• Act as a creative thought leader within the Growth team, providing strategic insights and recommendations to stakeholders
• Identify opportunities to expand Elavate's reach through new creative formats, messaging angles, and audience segments
• Build and maintain a library of high-performing creative assets and copy frameworks to streamline production processes
• Collaborate with influencer marketing to ensure consistent messaging across all channels
• Opportunity to build and lead a creative team as the company scales

Success Metrics

• Achieve set CPA & Volume targets
• Efficient delivery of creative strategies and copy at scale that meet or exceed our advertising goals
• Improve key performance metrics including click-through rates, conversion rates, and overall ROAS

Core Skills

• Exceptional Copywriting Skills, particularly in "direct response" style for performance marketing
• Creative Strategy Development: Ability to develop winning ad concepts and creative directions based on data insights
• Marketing Psychology: Deep understanding of what motivates purchase behavior, especially for health/wellness products
• AI-Powered Creativity: Expert proficiency with AI tools (Claude, ChatGPT) to generate hooks, ad copy ideas, and iterate concepts at scale
• Data-Driven Approach: You analyze reports, analytics and dashboards to guide creative decisions and copy iterations
• Visual Storytelling: Creative mind to brief visual hook ideas and video editing styles that grab attention

Qualifications

• 1+ Years Experience writing high-converting copy and developing creative strategies for health/supplement D2C brands or e-commerce companies spending heavily on Meta ads
• Proven track record of creating copy and creative concepts for video ad campaigns, for brands spending over £50k/Month on Paid Social advertising and hitting acquisition/revenue targets
• Strong understanding of Meta advertising platforms and creative best practices for performance marketing
• Experience with creative strategy development - ability to identify winning patterns and scale successful concepts
• Analytical mindset with a track record of using performance data to inform and optimize creative decisions
• AI tool proficiency - demonstrated experience using AI to enhance creative productivity and generate concepts at scale

Compensation & Perks

Salary: £45,000 to £65,000 (dependent on experience) + Performance Bonus (Up to 50%)

• Growth Opportunities (Rapidly develop your skills & career in a company that is driven by innovation and is growing fast)
• Vitality Private Health Insurance
• Direct access to Founder
• Free Elavate Products Monthly

Why Work at Elavate?

Elavate is one of the fastest-growing Supplement brands in the UK and we have an ambitious goal of reaching £100 Million in annualised revenue by the end of 2026.

We're not just dreaming big, we have a clear strategy & momentum to get there.

If you're excited by the prospect of building something extraordinary, if you thrive on challenges, and if you want your work to have real impact - we want to talk to you. At Elavate, we're not just offering a job; we're offering the chance to shape an industry leader from the ground up.