Delegate Acquisition Manager - Technical Conferences

About Us

ISMG is a global intelligence firm and media powerhouse, leading the way in cybersecurity, enterprise IT, and digital transformation. With 10+ brands, 38 digital media properties, and over 400 premier events annually—ISMG connects a network of over 2M executives, decision-makers, and innovators with the insights and opportunities they need to stay ahead.

The Opportunity

We are hiring a Delegate Acquisition Manager to build, scale, and convert ISMG’s global community around our technical conference portfolio ( Hardwear.io & Nullcon), driving paid event attendance and training registrations.

This role goes beyond outreach — you will act as an Audience Intelligence Partner responsible for technical audience growth, practitioner engagement, and conversion strategy. Your primary objective is to grow qualified paid attendance, increase repeat participation, and expand penetration across emerging hardware and embedded security verticals.

This role directly impacts conference and training revenue and is accountable for measurable registration performance.

What You'll Be Doing

Audience Intelligence & Strategy

• Analyzing historical attendee and conversion data to identify growth opportunities

• Developing persona models for firmware engineers, embedded pen testers, product security leaders, and researchers

• Conducting vertical segmentation analysis (automotive, IoT, AI hardware, medical devices, etc.)

• Tracking registration velocity vs prior year and adjusting strategy accordingly

• Expanding and enriching practitioner and researcher databases

• Partnering with marketing and production teams to refine targeting strategy

Delegate Pipeline & Paid Registration Growth

• Building segmented outreach lists by role, technical focus, and industry

• Executing structured outbound campaigns across email, LinkedIn, and direct engagement

• Developing early-bird targeting strategies and retargeting pools

• Re-engaging prior attendees and training alumni

• Supporting multi-seat corporate registrations (2–5 attendees per company)

• Optimizing messaging based on persona behavior and conversion data

• Tracking pipeline and conversion metrics weekly

Community Growth

• Building and growing a high-signal hardware and embedded security audience

• Engaging firmware engineers, embedded pen testers, product security teams, and researchers

• Developing structured re-engagement programs for past attendees and speakers

• Supporting webinars, virtual touchpoints, and technical community updates

• Activating interest groups around CTF and HardPwn (technical challenges and contests)

• Strengthening speaker-to-attendee referral pathways

CTF & HardPwn Activation

• Recruiting Hardware CTF participants

• Engaging embedded pen testers and researchers for HardPwn

• Building awareness in reverse engineering and IoT security communities

• Positioning hands-on technical formats as core event differentiators

What You Bring to the Table

• 3–5+ years’ experience in delegate acquisition, community growth, or technical event marketing

• Experience driving registrations for paid technical conferences or training programs

• Experience engaging cybersecurity, hardware, embedded systems, developer, or engineering ecosystems

• Strong written communication skills (US English)

• Experience running outbound email and LinkedIn campaigns

• Analytical mindset with comfort tracking conversion and performance data

Preferred

• Background in cybersecurity, hardware, embedded systems, IoT, or AI hardware ecosystems

• Experience working with researcher communities or CTF-style environments

• Familiarity with product security, PSIRT, firmware engineering, or embedded development audiences

• Experience using CRM and marketing automation platforms

🎯 Why ISMG?

• High-growth, global organization with clear momentum and market leadership

• Collaborative team of innovative thinkers and creative professionals

• Supportive culture that values autonomy and excellence

• Continuous learning and professional development 

👉 Ready to be part of something bigger? Apply now or visit ISMG.io to learn more!