Head of Motorsport

Red Bull UK is currently recruiting for a Head of Motorsport to be based in London, UK.

In this role, you will be responsible for driving brand and business growth by leading the strategic and creative development of national campaigns and initiatives. You will act as the guardian of brand positioning and tone, ensuring that everything we do resonates with our consumer and reflects the energy, values, and ambition of Red Bull.

You will work cross-functionally to bring ideas to life, collaborating with sales, field marketing, global teams, and external partners, while keeping a clear focus on delivering commercial impact. You will use consumer insights and cultural trends to shape your thinking and inspire bold, meaningful brand activity.

Ultimately, you are here to make the brand more relevant, more visible and more loved in the market.

Areas that play to your strengths

All the responsibilities we'll trust you with:

• You will build and implement a motorsport strategy that reflects the specific needs and opportunities of the UK market, aligned with Red Bull’s global vision. Your goal is to grow Red Bull’s footprint in motorsport through bold thinking, cultural relevance, and strategic execution.

• You will deliver a credible and impactful athlete marketing programme by identifying and managing UK-based sports personalities who are a perfect brand fit and authentic Red Bull consumers.
  Select athletes across a broad and creative range of disciplines, the playground is unlimited.
  Maximise impact and efficiency through clear target setting, professional athlete management, and performance evaluation.
  Provide each athlete with an individualised support package covering marketing, communications, performance, and compensation.
  Build and maintain strong personal and professional relationships with each athlete to ensure credibility, cultural resonance, and scene leadership.

• You will lead the development and execution of Red Bull’s titled and supported motorsport events in the UK.
  Own the end-to-end project management, from concept to delivery.
  Drive creativity and innovation in event formats.
  Collaborate with internal teams (Communications, Red Bull Media House, Partnerships, Sales) and external partners.
  Manage budgets, analyse performance, and deliver best-in-class experiences that drive brand and business impact.

• You will position Red Bull as an innovative and credible player in the UK motorsport scene.
  Build strong networks across the motorsport ecosystem — from grassroots to elite levels, including athletes, federations, media, opinion leaders, and industry stakeholders.
  Collaborate with the global motorsport team to ensure integration and knowledge sharing.
  Use Red Bull’s global athlete portfolio to create exciting opportunities for UK audiences and send UK athletes to international activations where appropriate.

• You will bring motorsport stories to life through Red Bull Media Network.
  Create and contribute compelling stories, original formats, and top-tier media content.
  Ensure Red Bull’s internal systems (event calendars, factsheets, news posts) are always accurate and up to date.

• You will lead and manage the UK motorsport team, setting a clear vision and empowering each team member to deliver outstanding results.
  Provide direction, coaching, and day-to-day support to ensure everyone understands their role in delivering the strategy.
  Foster a collaborative, high-performance culture focused on creativity, ownership, and impact.
  Support professional development and well-being, role-modelling Red Bull’s values and leadership behaviours.
  

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• Athlete Relationship Management:
• You have experience building strong, trusted relationships with athletes, acting as both a performance partner and brand ambassador manager. You understand the unique demands of professional motorsport and know how to support athletes on and off the track.
• Motorsport Industry Knowledge:
• You bring a deep understanding of the motorsport landscape, nationally and globally, including key disciplines, competitive formats, regulatory bodies, and media dynamics.
• Talent Identification & Recruitment:
• You can identify emerging talent and have an instinct for spotting individuals with high potential and a strong brand fit. You know what makes an athlete credible and relevant to the Red Bull audience.
• Marketing & Brand Alignment:
• You understand how to align athletes with brand strategy and can build athlete marketing packages that amplify both the athlete’s platform and Red Bull’s positioning. You ensure authenticity and impact in all activations.
• Event & Campaign Integration:
• You can integrate athletes into Red Bull-owned and supported events, collaborating across functions (Comms, Media House, Partnerships) to deliver world-class activations.
• Contract & Budget Management:
• You are confident managing athlete contracts, including negotiation of performance incentives and marketing deliverables. You handle budgets responsibly and can maximise ROI across multiple partnerships.
• Performance Mindset & Support:
• You understand the demands of elite sport and know how to support athlete performance holistically, through logistics, scheduling and proactive communication.
• Content & Storytelling:
• You know how to co-create compelling content with athletes that engages fans, fuels culture, and fits Red Bull’s editorial voice. You work closely with content creators and media partners to tell stories with impact.
• Project & Stakeholder Management:
• You’re experienced in managing multiple projects simultaneously, balancing internal needs (across global and local teams) with external demands from athletes and agents.
• Networking & Scene Building:
• You are well-connected in the motorsport world, from grassroots to elite levels, and are skilled at building ecosystems of influence, connecting athletes, federations, teams, sponsors, and media.

• Travel 40-50%