Senior Paid Creative Strategist

Job Title: Senior Paid Creative Strategist
Location: Hybrid (Travel once a week to our Central London Office)

PetLab Co. is the world leader in the DTC pet supplement market with 50%+ market share, 9-figure revenue, profitable and rapidly growing globally.

We are looking for a Senior Paid Creative Strategist – a highly experienced DTC expert based in or around London who can work from our Central London office on a regular basis. You’ll lead performance-driven creative strategies that directly drive revenue across paid and organic media channels. This is a high-impact, high-ownership role for a strategic thinker and executor who deeply understands the DTC funnel, has an analytical mindset, and is passionate about storytelling that converts.

You need to live and breathe social media & trends. You must have an intuitive and data-informed understanding of what content works on each platform and why. The ideal candidate has a pulse on evolving consumer behaviors, a relentless curiosity for testing new angles, and a hunger for scalable creative that directly impacts business performance.

You will be at the forefront of ideating, scripting, briefing, and analyzing ad creative for our paid media and organic campaigns – from cold acquisition to retargeting. You’ll collaborate with our internal creative team, media buyers and partners (e,g. Vets, content creators) to bring high-impact concepts to life. You will take full ownership of the performance of your creative strategies, leveraging data and performance metrics to continually test, iterate, and optimize to drive tangible results.

Applicants should be prepared to submit examples of ad creatives they ideated, scripted, and deployed, along with budgets they’ve influenced or managed in performance marketing environments.

• Own the full creative strategy lifecycle: ideation, scripting, briefing, production oversight, and performance analysis
• Develop compelling ad concepts optimized for social media channels such as Meta, TikTok, and others across all funnel stages.
• Analyze the existing partners' roster (vets, influencers, presenters, brand partners) to write effective scripts that align with the performance strategy.
• Identify gaps and opportunities in our current partner mix and propose new creator/presenter types or verticals to onboard
• Collaborate with our influencer manager who will own creator briefing and production logistics
• Translate performance data into actionable insights for continuous creative iteration
• Partner closely with media buyers to understand performance metrics and maximize ROAS through creative
• Stay ahead of platform trends and DTC marketing tactics to constantly push creative innovation

Who Will You Report Into?

Hi, I’m Jesper Mansson, Head of Paid Media, and we’re seeking a senior-level creative thinker who is obsessed with direct response, passionate about performance, and knows how to lead content strategy that scales. You’ll be a core strategic partner to our paid, organic & influencer teams and will have a direct impact on how we acquire and retain customers. If you live and breathe performance creative and want to help shape the future of a 9-figure DTC business, let’s talk.

Ideal Candidate Profile

• 3+ years of experience in creative strategy or performance creative roles, with a proven track record in high-growth, paid social-led DTC businesses.
• Deep expertise in Meta and TikTok advertising platforms and the nuances of their ad formats
• Strong analytical skills – you must be fluent in interpreting performance data to inform creative iterations
• Strong portfolio of direct response concepts, scripts, or content that delivered measurable results.
• Track record of driving measurable revenue growth through paid ad creative
• Excellent communicator and strategist – you can brief partners, present to stakeholders, and defend your ideas with data

Company Culture & Work Environment

PetLab Co. fosters a fast-paced, high-performance, and collaborative culture. We believe the best ideas win – and they come from those who are curious, data-driven, and proactive. You’ll be joining a team that works fast, owns their outcomes, and supports one another with energy and humility.

Responsibilities Breakdown

• 50% Creative ideation and content strategy development
• 25% Campaign briefing, scripting, and QA
• 25% Performance analysis and data-driven iteration

Requirements

• Minimum 3 years in performance creative strategy roles

• Demonstrated experience in scaling DTC brands through Meta and TikTok ad platforms
• Proven ability to translate insights into high-performing creatives that deliver revenue impact
• Experience directing or briefing influencer or creator content
• Solid understanding of performance marketing metrics: ROAS, CPA, CTR, etc.
• Deep familiarity with DTC customer journeys and content funnels
• Examples of ads you’ve ideated and overseen, and budgets you've managed

Benefits

• Private Health Care through Vitality
• Generous Annual Leave - 28 days + public and bank holidays
• Flexible Working Hours
• Help@Hand – Employee Assistance Programme
• Royal London Pension Scheme – With 5% employer contribution
• Enhanced Maternity / Paternity / Adoption Leave
• Puppy Therapy – Biannual sessions with Paws in Work
• Generous Learning and Development Budget
• Free breakfast, fruits and snacks in the office
• Dog-friendly working environment
• Life Assurance – Four times your basic salary
• Gympass subscription
• Electric Vehicle Scheme
• Give Back Day + £50 charity donation
• Health Cash Benefit – Cashback on health-related expenses

Diversity & Inclusion Statement

PetLab Co. is an equal opportunity employer committed to fostering an inclusive and diverse workforce. We encourage applications from all backgrounds, believing that diversity drives innovation.