Ecom/ Commercial Director (Hiring Immediately)
- Own the demand side of the P&L; in particular revenue and brand & marketing budgets / KPIs;
- Lead eCommerce Trading - all visual merchandising of your stores from products to signposting and engaging content that makes a sale today, including the analytical and CRO tools that will help us unlock greater insight to build hypothesis to test and generate incremental output on our KPIs;
- Lead Paid Media (Acquisition) team to align on activity, you need them to deliver high volume of high quality traffic to hit our objectives;
- Lead all Customer Retention tactics and deliver best practice in eCRM, Segmentation, Customer Insight, Loyalty / VIP, community programmes and other emerging channels;
- Set, monitor CPA/CaC and LTV by customer segment to deliver ‘profitable’ retention activity for Jaded London and establish KPIs for yourself/your team to work against;
- Build, deploy and sustain Trading / Demand collaboration between all functions in the business, resulting in the business having clarity on short to medium term tactics, objectives;
- Build a foundation to share more and better insight than our peer group / competitors with our 3rd party partners; make Jaded London famous with our partners at being the best at eCommerce.
- Support and Challenge the Technology team to design, develop and deploy the tools you need to deliver your objectives;
- Work closely with the Brand & broader Commercial / Sales teams and feed in tactical, irresistible offers / promotions into the Jaded London campaign calendar;
- Work closely with Commercial / Finance Analyst/s to unlock, Customer Insight (through deep segmentation), Marketing Insight, Business Insight which leads to optimisation of your activity;
- Hire, lead and coach a leading-edge team to help execute against goals;
- Provide expertise on current eCommerce industry best practice, with CRO, CpA & LTV focus;
- Keep up to date with eCommerce & CRO / Trading best practice of tomorrow through training, research etc;
- Positively impact and influence internal stakeholders and external partners;
- Effectively communicate and collaborate with Jaded London stakeholders;
- Uphold Jaded London’s PLAYBOOK;
- Think like a customer, all the time, every day.
- Success in 6 months looks like:
- Jaded London is on track to deliver annual net revenues of £50m in 2024/25. Whole business has clarity on strategic / tactical plan for 2025/26
- Success in 2 years looks like:
- Jaded London is on track to deliver >£70m annual net revenues
- USA has become the largest contributor to sales and we’re expanding into new markets outside USA & UK
- CpA : LTV increased by >50%
- Increase net revenues while reducing costs (and improving customer experience) all possible for the right candidate :-)
- 5+ years’ experience managing / leading a digital retail / ecommerce P&L, with experience in cross border fashion / apparel a major plus;
- Full working / leading edge knowledge of demand creation through Social and Paid Media
- Full working / leading edge knowledge of CRO techniques;
- Full working / leading edge knowledge of CRM strategies and tactics to drive cLTV;
- Great knowledge of Shopify+ and common 3rd party applications (Nosto, etc).
- Global experience (USA, Europe)
- Natural born leader, who feels at ease managing a team of head’s of departments
- Have great understanding of retail, e-commerce and marketing businesses
- You’re a ‘natural retailer’; obsessed with delivering your promise to customers
- CRO methodology is at the heart of everything you do
- Have a proven track record as a commercial individual, who understands brand and customer (shopper)
- Intellectual and emotional intelligence in balanced / equal measure
- Understand how to maximise output in conversion activity where a mix of skill / talent types is required (data analysis vs creative visual merchandising and UX are quite different approaches)
- Are a ‘subjective’ thinker in terms of ideas, following your instinct, but you’ll be used to using internal/external data to underpin your ideas with confidence
- You are independent and self-directed but able to work and lead a team of creative individuals
- Have superior analytical skills to track and manage performance
- Have excellent interpersonal skills and the ability to persuasively sell ideas
- A quick learner who can process lots of information and prioritise action
- Effectively navigate and collaborate cross-functionally
- Are an outcomes fo]]>
Requirements
Experience:
Key Skills:
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