Fractional CEO / CEO

Job Description

Fractional CEO / CEO – Unndr

Location: London (Hybrid)

Type: Fractional to Full-Time (flexible depending on candidate)

Equity: Meaningful equity opportunity available

Start: Immediate

Unndr is a lingerie and self-care subscription brand redefining how women engage with themselves. What started as a disruptive subscription model has grown into a 7-figure business all without external funding with a global customer base , reaching over 300,000 women across social platforms. Unndr is not just lingerie. It’s a ritual. A mindset. A movement centred around self-care, confidence, and becoming your best self. We’ve built a brand people love . Now we’re looking for the right operator to help us build a business that lasts.

We are looking for a Fractional CEO / CEO to partner closely with the founders to:

• Bring structure, clarity, and financial discipline to the business
• Build a clear and credible path to profitability
• Unlock scalable, sustainable growth

This role is ideal for someone who has experience operating within high-growth DTC or consumer brands , particularly through periods of complexity and transition.

1. Financial & Operational Leadership

• Take ownership of cash flow planning and financial visibility
• Implement structured approaches to supplier and operational management
• Improve margins, cost discipline, and inventory planning
• Build a more resilient and scalable operating model

2. Growth & Revenue Strategy

• Oversee and optimise paid marketing (Meta, TikTok, Google)
• Identify highest ROI channels and scale them effectively
• Build systems for predictable, repeatable customer acquisition
• Unlock additional revenue opportunities (subscriptions, bundles, partnerships, B2B)

3. Business Model Optimisation

• Refine the subscription model to improve clarity, retention, and profitability
• Optimise pricing, promotional strategy, and product positioning
• Identify and execute quick wins to unlock revenue from existing inventory

4. Team & Execution

• Lead and bring structure to a small, highly motivated team
• Introduce accountability, focus, and clear execution rhythms
• Work closely with the founder to transition from reactive to strategic operations

5. Strategic Direction

• Define and lead the next phase of Unndr’s growth
• Support preparation for potential investment
• Build a roadmap to scale beyond £5M+ revenue

• Proven experience scaling a consumer / DTC brand
• Strong financial acumen (cash flow, margins, forecasting)
• Experience operating through high-growth complexity or turnaround environments
• Deep understanding of paid media and e-commerce economics
• Ability to operate both strategically and hands-on
• Calm, decisive, and solution-oriented

Bonus if you:

• Have experience with subscription-based models
• Have raised capital or worked closely with investors
• Have scaled brands from £1M → £5M+

This is a rare opportunity to step into a business that has:

• Proven traction and revenue
• A strong brand and engaged audience
• Clear challenges that need solving
• Significant upside for the right operator

You won’t be starting from zero but you will play a defining role in what this becomes.

Unndr has been built from the ground up without external funding. Growing quickly through instinct, creativity, and community.

We are now entering a new phase where:

• The brand is strong
• The demand is proven
• But the business needs experienced leadership to scale sustainably

This role is for someone who is excited by both the opportunity and the responsibility of shaping what comes next.