SDR Team Lead

Powtoon is a leading AI-powered visual communication platform trusted by over 50 million users and used by virtually every Fortune 500 company to transform how organisations communicate, train, onboard, and scale knowledge.

From AI-generated video and enterprise branding to interactive avatars and scalable enablement, Powtoon is redefining how modern organisations create and share information at scale.

As our Enterprise business continues to grow, we are looking for a commercially driven Sales Development Lead to help build pipeline, develop talent, and scale a high-performing SDR function from our Central London office.

This is a highly visible role with the opportunity to shape outbound strategy, mentor future sales talent, and play a key role in Powtoon’s next stage of growth.

About The Role

This is not a purely managerial role.

We are looking for a player-coach leader who enjoys:

• building pipeline
• developing people
• improving process
• driving performance
• creating energy and accountability within a sales team

You will lead and develop a growing SDR team focused on generating high-quality Enterprise opportunities while partnering closely with Sales, Marketing, Customer Success, and Leadership teams.

You’ll also play a strategic role in evolving Powtoon’s outbound motion, messaging, and sales development playbook.

What You’ll Be Responsible For

• Lead, coach, and develop a team of SDRs focused on Enterprise and Mid-Market pipeline generation
• Build a high-performance, high-energy sales culture where people are motivated to grow and succeed
• Partner closely with Marketing and Sales leadership to optimise outbound and inbound pipeline strategies
• Help develop messaging, campaigns, prospecting sequences, and outreach strategies aligned to Powtoon’s ICP
• Run recurring coaching sessions, call reviews, and performance development plans
• Use data and reporting to identify trends, improve conversion rates, and drive continuous optimisation
• Remain hands-on in outbound prospecting and strategic pipeline generation
• Collaborate with Product Marketing, Industry Experts, and Demand Generation teams on positioning and market outreach
• Support SDR hiring, onboarding, training, and career development
• Help evolve and scale Powtoon’s Sales Development playbook and operational processes
• Manage external SDR tools, technologies, and agency relationships where relevant

What Makes Someone Successful Here

• You enjoy building and developing early-career sales talent
• You lead with energy, accountability, and positivity
• You’re commercially minded and highly proactive
• You combine coaching ability with operational discipline
• You know how to balance process with creativity
• You’re comfortable working in fast-moving, evolving environments
• You enjoy building systems and improving performance through data and experimentation
• You’re excited by AI, innovation, and modern go-to-market strategies

Requirements

What We’re Looking For

• 4+ years experience in SaaS Sales Development or Business Development roles
• Experience leading or mentoring SDR/BDR teams in high-growth environments
• Proven success driving outbound pipeline generation
• Strong understanding of modern prospecting methodologies and sales engagement strategies
• Experience using HubSpot, LinkedIn Sales Navigator, Apollo, Outreach, Salesloft, or similar platforms
• Excellent coaching, communication, and leadership skills
• Comfortable operating as a player-coach in a hands-on environment
• Strong analytical mindset with experience using KPIs and reporting to drive performance
• Native-level written and spoken English

Nice to Have

• Experience selling into Enterprise L&D, HR, Internal Communications, Enablement, or Transformation teams
• Experience working within AI, SaaS, or transformation-focused technology companies
• Familiarity with Powtoon or visual communication platforms

Benefits

• Join a profitable, growing global SaaS company used by millions worldwide
• Play a key role in scaling one of the company’s most strategic growth functions
• Work directly with senior leadership in a highly visible role
• Be part of a collaborative, ambitious, and entrepreneurial culture
• Hybrid working from our Central London office (Aldwych)
• Weekly Deliveroo allowance
• Fully stocked office
• Volunteering initiatives
• CycleScheme