Digital Marketing Assistant

WNU is looking for a hands-on Digital Marketing Assistant to join our team and support the paid media campaigns and digital marketing efforts.

Working closely with our Social Content Producer and reporting to the Director of Growth, you'll support the day-to-day management of our paid campaigns while learning to integrate these with our organic social and influencer strategies.

What you will be doing...

Campaign Management & Execution:

• Set up, manage and optimise paid media campaigns across Google Ads, Meta, TikTok, and Pinterest
• Monitor daily performance and budgets, ensuring campaigns pace correctly and hit KPIs
• Implement creative and copy refreshes to improve engagement and performance
• Launch campaigns for new products, promotions, and seasonal collections
• Complete monthly audits and execute on optimisation opportunities

Performance Tracking & Reporting:

• Track campaign performance across all paid channels
• Create weekly performance reports with actionable insights
• Monitor ROAS, CAC, and other key metrics
• Flag pacing issues and opportunities to the team
• Use GA4 and platform analytics to understand customer journey

Influencer Coordination:

• Support influencer outreach and relationship management
• Coordinate product gifting and seeding programs
• Track influencer content and engagement metrics
• Assist with partnership contracts and briefs
• Help identify new creators aligned with our brand

Requirements:

• At least 1 year's paid media experience, agency or in-house
• Ready to develop skills across the digital marketing spectrum.
• Hands-on experience with Meta Business Manager and Google Ads
• Understanding of campaign setup, targeting, and optimization basics
• Experience with GA4 and basic analytics
• Strong Excel/Sheets skills for reporting and analysis
• Excellent attention to detail and organisational skills

Beneficial:

• Experience with TikTok Ads Manager
• Fashion or lifestyle brand experience
• Experience with influencer campaigns
• Understanding of creative best practices for paid social
• Exposure to Google Tag Manager

What you'll get:

• 25 days of annual leave plus bank holidays.
• Generous employee discount on WNU product.
• Bi-annual staff parties.
• Be part of a growing and dynamic brand.
• Flexi Hours

Application

To apply for this role, please send your CV, a cover letter outlining your suitability and interest, and any relevant portfolio work to [email protected] .