Client Director Sales Projects and Strategy
The Client Director Sales Projects & Strategy is responsible for assigned strategic sales projects as well as developing, maintaining and growing the revenue generated for specialty products, experiences and journeys.
The primary responsibility of this role is to manage, nurture and further develop transient and group business for the entire Belmond portfolio for specifically assigned products as well as specialty experiences and journeys.
This role is also tasked with creating new revenue opportunities by developing commercial relationships with a variety of organizations globally.
The role supports the VP of Sales with assigned sales projects globally.
The role is responsible for implementation of strategic account management in close collaboration with on-property sales teams as well as global sales teams (BCO) & Private Client teams (PCM) and increasing the number of new active accounts through business development activities, and accountable for meeting established revenue targets for every Belmond property, or regional group of properties, as defined in the personal KPIs.
The assigned geographic territories, market and industry segments, and owned Accounts are subject to change with a 4-week notice depending on the Company’s needs and variable market conditions.
Requirements
- Collaborate with commercial teams (sales, brand, marketing) to achieve highest possible revenue return from special projects, product launches as well as specific products, experiences and journeys.
- Collaborate with Belmond’s LVMH Experts as well as LVMH Maison to generate revenues for designated products, experiences and journeys
- Develop a detailed sales action plan and annual account management plan aimed at achieving and exceeding revenue generation goals.
- Develop a SMART sales plan for assigned specialty products, experiences and journeys to support the revenue success.
- Collaborate with Divisional Sales leaders, property sales teams as well as PCM and BCO to ensure focus and delivery on assigned projects.
- Generate ROI from assigned projects aligned with budgeted revenues and costs.
- Maintain a frequent personal contact with all property-based sales personnel to ensure product knowledge is always up to date and complete alignment of sales strategies.
- Establish a close collaboration with all property sales, revenue management and reservations teams and lead all closing
- Analyse and evaluate accounts productivity (past, current and future) to ensure individual Customer targets are met.
- Establish and nurture a partnership relationship with all key contacts, decision makers, bookers and influencers.
- Conduct product training to Customers on a regular basis to ensure Belmond remains front-of-mind at all times.
- Make full use of all selling, negotiating and closing tools to increase conversion ratio from the assigned territory and account platform.
- Attend relevant industry functions and social events to ensure the Company’s brand is properly represented.
- Establish and maintain relationships with industry colleagues including tourism boards, airlines, DMCs, etc.
- Provide feedback and information about latest market conditions and newest trends to the direct manager.
- Execute an ongoing prospecting plan, adding new active customers to the portfolio of managed Accounts.
- Master usage of all available BI tools provided by Power BI, and implement a regular strategic analysis of markets, properties and account performance.
- Maintain a clean database of all owned accounts and contacts within, with all sales activities promptly logged into OSC.
- Manage expenses through tight control, maintain annual costs within allocated resources.
- Prepare all production, account management and other sales reports as requested by the direct manager.
- Maintain a proactive role in social media and support the Corporate Marketing communications plan.
- Attend and actively contribute to regular sales meetings organized by the Divisional Director of Sales, or by the London Corporate team, or by the direct manager.
- Drive bookings to BelmondPro by proactively owning simple bookings with Travel Advisors
- Cenacle – update the platform with relevant property and destination experiences. Support the roll-out in Belmond’s best benefit
- Protect security and confidentiality of all guests, customers, employees and Company information.
- Be knowledgeable of, implement, communicate and comply with the Company’s policies and Code of Conduct.
- Be an ambassador of Belmond at all times.
- Ensure security and confidentiality of all guest, customer, employee and Company information.
- Use utilities and resources in a responsible manner to control wastage.
- Communicate relevant information to the department, line manager, and across departments, as appropriate.
- Comply with safe working practices, Health and Safety policy and ensure accidents/defects are reported immediately.
- Attend learning and development courses and complete eLearning modules as required.
- Demonstrate and be a role model of Belmond’s core values of Care, Confidence, Curiosity and Community.
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