Channel Marketing Expert

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Founded in 2014, Ledger is the global platform for digital assets and Web3. Over 20% of the world’s crypto assets are secured through our Ledger Nanos. Headquartered in Paris and Vierzon, with offices in UK, US, Switzerland and Singapore, Ledger has a team of more than 500 professionals developing a variety of products and services to enable individuals and companies to securely buy, store, swap, grow and manage crypto assets – including the Ledger hardware wallets line with more than 6 millions units already sold in 200 countries.

At Ledger, we embody the values that make us unique: Pragmatism, Audacity, Commitment, Trust and Transparency. Hear from our employees how they shape the work we do here .

As the Channel Marketing Expert, you will be responsible for defining, building, and executing Ledger's global channel marketing strategy. You'll drive disruptive and revenue-maximizing initiatives across our wholesale ecosystem, ensuring Ledger's brand image and tone of voice are consistently elevated across all touchpoints.

Your mission

• Strategic Leadership : Develop and own the overarching channel marketing strategy for Ledger, identifying innovative opportunities to maximize revenue and increase brand awareness through our major wholesale partners (e.g., consumer electronics retailers, crypto/NFT platforms).

• Brand Guardianship : Protect and enhance Ledger's brand image across all channels, ensuring a cohesive and premium consumer journey that mirrors Ledger's tone of voice.

• Cross-Functional Collaboration : Serve as the primary marketing contact, fostering strong relationships and achieving alignment with internal teams, including Sales Account Managers, and the wider Marketing, Content, and Design teams.

• External Partnerships : Build and nurture robust relationships with external partner marketing teams, ensuring collaborative and effective campaign execution.

• Campaign Orchestration : Lead the planning and execution of global online and offline campaigns that successfully launch new products, drive sales from awareness to conversion, and keep assets updated with Ledger's marketing calendar.

• Web3 & NFT Innovation : Leverage a deep understanding of the Web3 ecosystem to conceptualize and implement cutting-edge projects, including NFT claim initiatives, to engage our audience and drive adoption.

• Performance & Optimization : Rigorously analyze campaign performance and ROI, using data-driven insights to continuously optimize strategies and achieve ambitious goals.

• Market Intelligence : Stay at the forefront of industry news and key actors within the consumer electronics, crypto, and Web3 landscapes.

• Budget Ownership : Autonomously pilot and manage the channel marketing budget to maximize impact and achieve strategic objectives.

• Operational Excellence with Future Growth : Be highly operational in setting up and executing strategies, with the potential to build and lead a channel marketing team as the function grows.

What we’re looking for:

• Previous experience in online and offline brand marketing with retailers within an international environment

• Strong influence and collaboration skills, combined with a disruptive mindset

• Strong business acumen and a data-driven approach

• Excellent organizational ability

• Strong appetite for the crypto / Web3 ecosystem

What’s in it for you?

• Equity: Employees are the foundation of our success, and we award stock options so you can share in that success as we grow

• Flexibility: A hybrid work policy

• Social: Frequent social events, snacks and drinks in our Holborn office

• Medical: Comprehensive health insurance policy offering extensive medical, dental and vision care coverage

• Well-being: Personal development, coaching & fitness with our dedicated partners

• Vacation: 28 days of paid leave per year, in addition to national holidays

• High tech: Access to high performance office equipment and gadgets, including Apple products

• Transport: Ledger reimburses part of your preferred means of transportation

• Discounts: Employee discount on all our products

We are an equal opportunity employer for all without any distinction of gender, ethnicity, religion, sexual orientation, social status, disability or age.