Creator Partnerships Manager

Overview

At Humantra, we’re on a mission to help every human thrive – not just survive – through optimal hydration. Hydration isn’t a niche fix – it’s a universal foundation for how we feel, think and perform. To build a brand that’s both mentally available and physically accessible, we need a creator presence that’s culturally relevant, creatively ambitious, and commercially effective.

That’s where you come in.

We’re looking for a Creator Partnerships Manager to own and scale our creator program across key platforms and audiences. Reporting into the Head of Partnerships, you’ll lead end-to-end influencer strategy and execution — from curated gifting and relationship management, to performance-driven campaigns that grow brand equity and sales.

This is a high-impact role for someone who lives and breathes the creator economy, brings structure to fast-paced environments, and knows how to turn creators into long-term brand storytellers.

Where You’ll Spend Your Time

Creator Strategy & Campaign Leadership (40%)

• Own our global creator strategy — setting frameworks for always-on and campaign-based activations
• Build a network of creators — from micro to VIP — who reflect our values, aesthetic, and community
• Develop creative briefs that spark authentic, high-quality content aligned with brand standards
• Lead negotiation, contracting, compliance, and usage rights across all paid partnerships

Execution, Gifting & Community Building (30%)

• Manage seeding and gifting programs — from sourcing and personalisation to logistics and measurement
• Foster long-term creator relationships through thoughtful touchpoints and consistent communication
• Work cross-functionally to ensure seamless product delivery and integration with key brand moments
• Support local and seasonal activations through creator amplification and targeted outreach

Performance, Reporting & Optimisation (30%)

• Track and analyse performance across influencer and affiliate tools
• Optimise campaigns based on platform metrics, conversion data, and qualitative feedback
• Translate insights into actionable strategies — informing future campaigns and partner mix
• Report on KPIs (reach, engagement, conversions) to internal stakeholders and senior leadership

Requirements

Must-Haves:

• Strong relationship management skills — with creators, agents, and internal teams alike
• 2–4 years experience in influencer marketing, creator partnerships, or brand marketing
• Strong understanding of Instagram, TikTok, YouTube, and the wider creator economy
• Demonstrated ability to execute creator campaigns across seeding, paid, and affiliate
• Genuine interest in the health, wellness, beauty, or fashion space — and the cultural conversations around them
• Clear understanding of how creators contribute to brand equity, storytelling, and content creation
• Comfortable interpreting data and platform metrics to draw insights and inform decisions
• Clear communicator — written, visual, and verbal
• Familiarity with tools like Shopify Collabs, Aspire, Grin, or similar
• Experience working cross-functionally in a fast-paced environment

Bonus Points:

• Background in wellness, beauty, fashion, or lifestyle brands
• Agency or in-house brand experience
• An eye for content — you know what performs and what doesn’t
• Familiarity with brand guidelines, usage rights and creator contracting
• A book of contacts.

You’ll Thrive Here If You…

• Build relationships easily and genuinely — with creators, agents, and collaborators
• Are proactive, resourceful, and comfortable working independently to get things done
• Have a strong creative POV, but know when to flex it to match brand tone and direction
• Stay close to culture — you know the difference between what’s trending and what’s relevant
• Can balance structure with spontaneity — planning ahead but staying reactive when needed
• Are as confident negotiating with an agent as you are briefing a micro creator in the DMs
• Care about consistency and follow-through — and bring energy to every activation
• Want to help build a creator program that’s as culturally credible as it is commercially effective

Benefits

What You’ll Get

• Competitive Salary
• 25 Days Annual Leave
• Brand new Macbook or Windows Laptop
• Enhanced Company Pension
• Hybrid Working (London-based with flexible remote days)
• Clear growth pathway with exposure to brand, performance and commercial leadership
• A chance to build a culturally credible and commercially potent creator program from the ground up

What we care about at Humantra…

Ownership

We don’t wait for permission. We take initiative, move fast, and figure things out. We own problems end-to-end, and if we drop the ball, we pick it up, no excuses. When decisions affect others, we bring them in early and over-communicate. Clarity is kindness.

Curiosity & Growth

“I haven’t done this before” means we’re about to learn something new. We seek out feedback, ask better questions, and stay open to being wrong. Every project is a chance to level up — not just deliver, but grow while we do it.

Care & Connection

We give a sh*t — about the work, the mission, and each other. We show up, check in, and support the people around us. Our culture isn’t a vibe; it’s a responsibility. No ego, no politics, just good humans doing meaningful work together.