Brand Marketing Executive

Brand Marketing Executive (up to £30,000)

Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners World magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.

We’re the destination for people looking to get more from the things they love. We’re here to inspire, fuel, encourage and educate.

Whether it’s the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor spaces, or enjoying the latest TV sensation – we help bring our audiences joy!

MadeForMums is one of the UK’s most trusted, community-led parenting brands. We’ve been supporting parents with expert-backed advice, real-life stories and credible product recommendations for 15 years.

As parenting advice becomes increasingly automated, MadeForMums is doubling down on what AI can’t replace: authentic human insight, trusted expertise, community and connection around the issues that matter most.

About the role 

We’re seeking a proactive, organised and creative  Brand Marketing Executive  to support the delivery of MadeForMums’ brand marketing activity. This is an execution-focused role responsible for running awards and accreditation programmes, leading the Make It Matter social-cause pillar, supporting strategic partnerships, and creating social output from our editorial content that amplifies our brand moments.

Working closely with editorial, audience, community and commercial teams, you will help ensure MadeForMums delivers consistent, trusted and high-impact brand activity across the year.

You’ll love this role if you love; 

• Delivering brand campaigns and awards that parents genuinely trust
• Working cross-functionally with editorial, social, community and commercial teams
• Bringing brand moments to life through well-organised, purpose-led execution
• Creating social content within clear formats and guidelines

As a Brand Marketing Executive, you will;

• Run Awards entrant logistics and promotional activity across the MadeForMums Awards portfolio (e.g. Toys, School Uniform, Tech, Bathtime), including timelines, submissions and amplification
• Lead the Make It Matter social-cause pillar from a campaign execution perspective, coordinating messaging and activation across site, social, newsletters and PR
• Monitor and report on the performance of brand campaigns, awards and social activity, sharing clear summaries, learnings and recommendations to inform future activity
• Use performance data, audience insight and platform trends to help understand what content and messaging resonates most with our audience, feeding insights back into campaign planning and social execution
• Own day-to-day social content creation for brand and campaign activity, following preset templates, formats and brand guidelines to adapt editorial content for social platforms
• Drive year-round brand visibility, supporting PR moments, industry activity and brand storytelling
• Support strategic partnerships and partner-led campaigns, ensuring activity is delivered on-brand and editorially aligned
• Create social copy, captions and basic visual or video assets to support awards, campaigns, advertising and partnerships
• Work closely with Audience and Community teams to ensure social content is optimised for each platform
• Coordinate delivery across editorial, social, audience and commercial stakeholders to ensure smooth campaign execution
• Maintain campaign trackers, timelines and asset management to ensure activity is delivered accurately and on time
• Ensure all activity adheres to Immediate’s editorial standards and relevant commercial guidelines

Requirements

• Experience in brand marketing, campaign delivery or marketing coordination (media, publishing or content-led environments would be a plus)
• Good understanding of social media platforms and effective content formats by channel
• Strong organisational skills with the ability to manage multiple workstreams at once
• Excellent communication skills and confidence working with a range of stakeholders
• A proactive, detail-oriented mindset with an interest in purpose-led and community-driven brands
• Data-savvy with the ability to create campaign performance reports for stakeholders
• Experience of using Canva
• AI-curious with an appetite to experiment

Benefits

At Immediate, we pride ourselves on our open, inclusive, collaborative, and dynamic culture that empowers our people to thrive and give their best. We care deeply about our people, our local communities and the impact we have on the environment. Our active Diversity & Inclusion network, comprehensive well-being programs, and clear sustainability strategies reflect this commitment.

People are at the heart of our business and creating a diverse and inclusive working environment is important to us. Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.

Immediate is a place you can grow, be supported, and make a difference.