Programmatic Revenue Analyst

Mumsnet's programmatic operation is at an inflection point. We're automating more and building smarter ways to understand and grow revenue. This role exists to help us move faster and smarter — owning the technical and analytical work that keeps our ad tech stack performing and evolving.

You'll bring fresh eyes to setups that have always been done a certain way, find quicker paths, and use AI tools to build things that didn't exist before.

You'll work closely with the Head of Programmatic and work with a great team across product, tech and data who can help turn good ideas into real revenue driving improvements.

Key responsibilities

As part of the programmatic team, you'll own the technical and analytical work that keeps our ad stack running and growing — from partner onboarding and campaign troubleshooting to revenue reporting and automation. Day-to-day responsibilities include:

• SSP onboarding and management: Setting up new partners into our stack (Prebid, Ozone, TAM, App), removing or migrating partners from client-side to server-side, and tracking revenue impact over time
• GAM trafficking and troubleshooting: Setting up and troubleshooting programmatic campaigns in Google Ad Manager; diagnosing delivery issues and fixing them
• Reporting and analytics: Owning BAU revenue reporting, monitoring bid-level data (bid rates, win rates, latency), running weekly capacity and viewability checks, and support to produce ad hoc and monthly business reports
• Automation: Identifying repetitive tasks that can be streamlined and using AI tools to build lightweight solutions (think Google Apps Scripts, workflow automations); you don't need to be an engineer, but you need the curiosity and aptitude to figure things out
• Partnership intelligence: Getting to know what each SSP and ad tech partner does, monitoring their performance, flagging concerns, and bringing new products or opportunities to the table
• Dynamic pricing and yield: Reviewing dynamic pricing performance and making data-backed recommendations
• Ad quality and compliance: Managing ad block policies, dealing with bad ad reports, maintaining ads.txt/app.txt, Prebid maintenance

Requirements

What we're looking for

• Baseline technical knowledge - at least one year hands-on experience with programmatic platforms, either buy-side (DSP trading), sell-side (SSP, publisher ad ops), or both. Traders are very welcome. What matters is that you've worked in the stack and understand how the ecosystem fits together.
• Genuine analytical curiosity - you enjoy diving into data, and you don't stop at "here's what happened"; you want to know why and what to do about it.
• Initiative and self-management - you work well with a clear goal and the autonomy to figure out how to get there; you bring a plan, not just a question.
• Aptitude with AI tools - you're comfortable using AI to speed up your work and you're not afraid to experiment; prior experience building scripts or automations is a bonus, not a requirement.
• Enthusiasm for learning - programmatic ad tech is complex and fast-moving; you need to enjoy getting to the bottom of things and be willing to research and learn quickly on topics you aren’t familiar with.
• Clear communicator - you can explain what you've found in data and why it matters to people who aren't in the weeds with you.

Google Ad Manager and Prebid experience are nice-to-haves, not requirements - we'll teach the right person.

What success looks like in the first 12 months

1. SSP onboarding is running smoothly with clear revenue impact tracked for each partner
2. BAU reporting is largely automated, freeing up time for higher-value analytical work
3. You've identified and acted on at least one meaningful yield or revenue opportunity from your own data analysis
4. You've built or contributed to at least one automation that saves the team meaningful time
5. The Head of Programmatic trusts you to own your queue and bring solutions, not just problems

Who you'll work with

• Head of Programmatic Your line manager; weekly check-ins and a shared Trello board for projects, but day-to-day ownership is yours
• Senior Programmatic Operations Manager A close day-to-day working relationship; you'll collaborate on technical implementation, onboarding, and operational priorities
• Engineers and data scientists Mumsnet has a strong technical team; you'll work with them to bring bigger ideas to life
• SSP and ad tech partners You'll attend partner calls, understand what each partner offers, and report back insights
• Sales team Supporting with programmatic demand insights

Benefits

What we offer

• £30,000-£35,000 salary
• Hybrid working — 2 days in the London office (Wednesday & Thursday)
• Real autonomy and ownership from day one
• The chance to work on projects that shape how one of the UK's best-known digital brands operates
• Buy More Holiday Scheme — Sometimes 25 days just isn't enough
• Cycle2Work Scheme*
• Employee Assistance Programme
• Mumsnet Workplace Pension Scheme
• Electric Vehicle Scheme*
• Bespoke Learning Subscriptions + Weekly "Drop Everything and Learn" Time
• Leisure & Retail Perks via Perkbox
• BUPA Private Medical or Dental Cover*
• Enhanced Parental Leave
• Wellness Benefits (Daily Workouts & Meditations via Perkbox)
• Monthly Team Social Events
• Annual Team Bonus Opportunities
• 10 Weeks Work from Anywhere

Benefits with an asterisk are eligible upon successful completion of probationary period.