Retail Brand Manager Lead

About Us:

Hi there👋we’re Wild. We’re on a mission to remove single-use plastic from the bathroom, armed with our refillable, natural and scent-sational deodorants, body wash, haircare and lip balm – and we’re only just getting started. We launched in 2020 and as a high-growth company we’re already one of Europe’s fastest growing start-ups🚀So, fancy coming along for the ride?😃

The Role:

As the Retail Brand Manager Lead, you will define and be responsible for how we bring our brand to life in store and online in the Wild’s way possible. This role is pivotal in defining how and where the brand shows up – from campaigns & in-store activations, to social media and community engagement. You’ll lead brand storytelling across channels, ensuring we show up consistently and with impact where it matters most to our customers.

Reporting to the commercial director, the strategy you create will drive business growth consistently with the overall UK & EU strategy.

🫡What you will do:

• Own brand communications across all retail channels (digital, in-store, POS, packaging etc), ensuring consistency in messaging, tone of voice and visual identity - bridging between retail & DTC.

• Establish brand guidelines globally and locally, striving for an omni-channel approach.

• Set strategic priorities for the brand. Implementation of marketing & consumer engagement strategy that supports the achievement of brand objectives including penetration, retail sales, profit, market share, and category objectives.

• Cross team collaboration to develop creative assets, product development, launch calendars & toolkits based on insights from different regions & tying into DTC plans..

• Ownership of the retail brand P&L, with the team, driving sales and performance through your teams across online, marketing and sales. Tracking ROI of retailer marketing activity, consistently adapting & driving improvement.

• Managing the shopper marketing team, setting clear goals and expectations.

• Collaborating closely with retail teams to ensure we have bold retailer execution, win key moments & are designed to meet sales targets.

• Overseeing the alignment of the marketing calendar and consumer engagement activities across all retail media touchpoints (non-digital and digital), influencer, CRM, NPD launches, promotions, events, and retailer programs.

• Keep a finger on the pulse of consumer behaviour, market trends and competitor activity – surfacing insights to shape long-term brand direction and differentiation.

• Effective communication: Lead communication of shopper activation plans to internal teams, ensuring these are aligned to our overall DTC planning.

• Ensure excellence in online activation; elevate content (search, digital assets, R&Rs etc) designed to maximise traffic, conversion, and, ultimately, market share.

🚀What we need from you:

Please note that we welcome applications from candidates who may not hit every single bullet point on the lists below - if you’re passionate about our mission and feel you have relevant skills and experiences to add value to this role, please submit an application!

• Minimum of 5 years experience in retail brand management.

• Strong commercial acumen with extensive experience running marketing P&Ls & budgets

• Experience in leading and developing a team.

• Ability to craft concise strategic briefs and provide clear feedback to creative teams.

• Experience shaping brands through campaigns, content and storytelling. Proven success in developing marketing strategies and executing impactful campaigns.

• Deep understanding of consumer behavior to inform marketing strategies.

• Strong communication and interpersonal skills to build relationships internally and externally.

• Strong ability to brief, collaborate and deliver across cross-functional teams.

• A challenger mindset – confident questioning the status quo and bringing fresh, original thinking

🙌What you’ll get from us:

• 25 days holiday + bank holidays + 9 extra remote working days

• Hybrid working: 3 days a week in our shiny new London office

• 4% Company Pension

• Mental well-being support through Spill

• Private healthcare through Vitality

• Weekly early finishes and social events

• Annual L&D budget

• Free breakfast

• Free & discounted Wild products

• 2 x volunteering days

Ready to become a Wild thing?!

At Wild, we know that diversity drives innovation and creativity. We are committed to creating and maintaining a workplace where all employees feel valued and empowered to bring their most authentic selves to work. We recognise that diversity goes beyond visible differences such as race, gender, age, and ethnicity and encompasses a broad spectrum of backgrounds, experiences, perspectives, and abilities. We encourage individuals from all backgrounds to apply!