Product and Marketing Manager
Key responsibilities of the Product and Marketing Manager role: Responsibilities
NEW- Own the end-to-end marketing and go-to-market strategy for the transition to electric, working with channel owners and our in-house creative studio on implementation.
- Developing positioning and messaging that clearly explains proposition benefits, trade-offs and considerations.
- Designing and owning channel strategies that support confidence across the customer lifecycle.
- Owning and prioritising a backlog of squad initiatives, spanning content, journeys, digital tools and communications.
- Ensure these align with strategic goals and customer needs..
- Defining and tracking success measures, using insight and performance data to continuously refine approaches.
- Championing customer-centred, evidence-led marketing across the product teams.
- Developing test and learn approaches to continuously improve results including behavioural experiments and research briefs.
- Collaborating with stakeholders, our in-house creative studio and agency partners.
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