Senior Manager Website and Demand Generation
EcoVadis is the leading provider of business sustainability ratings. Our solutions are backed by an international team of experts and powerful technology. We analyze data and build sustainability scorecards that give companies actionable insights into their environmental, social and ethical risks. Why apply to EcoVadis? Be a part of the global sustainability change in business. Grow your career. Work with extraordinary people. Feel valued for your contribution. Learn more about our team and culture on EcoVadis careers page. Job Description We are seeking a highly skilled and visionary Web Strategist to lead the evolution of our digital presence. This pivotal role will be responsible for defining, executing, and continuously optimizing our web strategy to achieve ambitious marketing goals, drive significant business growth, and cultivate an exceptional brand experience for our global audience. What You'll Do:
- Develop and implement a comprehensive web strategy that aligns with our marketing goals and drives business growth, while creating a strong brand experience and user engagement that is focused on conversion rate optimization.
- Redesign and re-architect the website to drive leads and clearly communicate our brand vision and solutions we offer.
- Continuously optimize and conduct A/B testing to enhance website user experience, SEO, and lead generation improvements.
- Conduct UX and customer research to inform web design and architecture.
- Partner with brand, design, solutions marketing, field marketing and content marketing teams to oversee the creation, curation, and management of web content to ensure it is relevant and up-to-date.
- Work closely with the SEO agency to execute SEO strategy, including keyword research, on-page optimization, and technical SEO enhancements.
- Ideate and implement new AI and content personalization solutions designed to drive website engagement and improved MQL and MGO conversions.
- Monitor, analyze, and report on web performance using tools such as Google Analytics, Hotjar and others to inform actionable insights and data-driven improvements.
- Collaborate with UX/UI designers to ensure the website is user-friendly, visually appealing, and aligned with brand guidelines and best practices.
- Build the strategy to support international markets that addresses unique content and translation requirements.
- Work closely with other teams to ensure the website supports overall company initiatives and marketing campaigns.
- Build campaign landing pages as needed.
- Oversee the management and maintenance of web platforms, content management systems (CMS), and related tools to ensure the website is secure, responsive, and optimized for performance across all devices.
- Partner with agencies or freelancers as needed.
- Bachelor's degree in marketing, Business, Web Development, or a related field; Master's degree (MBA or equivalent). certification in digital marketing or web development preferred.
- 8+ years in digital/web marketing roles at top tier enterprise SaaS companies
- Experience with personalization and AI-driven web solutions.
- Expertise in web strategy, content management systems (CMS), and user experience (UX).
- Proven success in leading SEO, and web analytics initiatives with internal teams and /or agencies.
- Deep understanding of web development processes and digital marketing technologies.
- Ability to balance strategic vision with hands-on execution.
- Advanced knowledge of website analytics tools (e.g., Google Analytics, etc). Proficiency in CMS platforms (e.g., AEM, WordPress, Webflow).
- Strong understanding of digital marketing integrations including salesforce , Hubspot and Pardot
- Expertise in digital channels - SEM, LinkedIn, data attribution, and email marketing
- Exceptional problem-solving and project management skills.
- Highly adaptable to changing priorities and technologies.
- Proven track record in managing and collaborating with large cross-functional teams.
- Ability to influence stakeholders and present to executive leadership.
- Beginning: ASAP
- Full time position (Permanent after probation)
- Location: London or Toronto
- Profitable, well-backed company with leadership committed to scaling demand gen the right way.
- Strong investment and support from a commercially minded leadership team.
- Opportunity to refine and expand an existing demand generation function at scale.
- Impact-driven role with autonomy to define success in enterprise growth.
- Support with all the necessary office and IT equipment
- Flexible working hours
- Wellness allowance for mental and physical wellbeing
- Access to professional mental health support
- Referral bonus policy
- Learning and development
- Sustainability events and community involvement
- Peer recognition program
- Employee-led resource groups
- Cycle to work scheme
- Remote work from abroad policy
- Hybrid work organization (from the office or from home)
- Pension contributions and optional private health coverage
- Internet and electricity bill allowance
- Life Insurance
- Subsidised travel in London
- Community service day when volunteering
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