Media Specialist, Healthcare - Boots UK

Closing Date: 26th May
Location: London or Nottingham
Contract: Permanent
Recruitment Partner: Frankie McCallister-Lyas

About the role:

Are you looking to join a team of media experts, in one of the UK’s best-known high-street retailers, with one of the UK’s largest 1st party datasets? Are you passionate about the ever-evolving media industry and want to be part of a team driving that change? If so, then this is the role for you!

We are looking for a Paid Media Specialist to support the delivery of the paid media strategy for Boots UK, across our Healthcare Business Unit. You will work on some of the biggest campaigns of the year including our Health Hero & Pharmacy Growth, working closely with the wider Marketing Team to implement and optimize the paid media plan.

This role sits in the Media Strategy & Planning team, who are responsible for delivering best in class media activations across our three core business units; Beauty, Healthcare and General Merchandise.

Key Responsibilities:

• Planning and delivery of paid media campaigns to deliver against commercial and marketing objectives
• Working closely with the media agency and internal teams to manage the delivery and optimisation of a campaign
• Working with the Performance marketing team and the Media Manager to measure and report on campaign & channel performance; ensuring KPIs are in place for all activities.
• Working closely with the creative and content teams to ensure media assets are optimized across channels; collaborating with media owners to support with this
• Staying on top of budgets and ensuring we are deploying budgets in the most effective way possible
• Preparing presentations to help update key stakeholders of campaign activity, pre, during
• and post

Your experience:

• Demonstrable expertise in paid media platforms, ideally including ATL channels such as TV, Radio and OOH
• Experience in paid media planning or buying, client or agency side, working on retail and/or consumer businesses.
• Experience of working closely with media agencies
• Experience of working in close collaboration with creative and content teams.
• Strong verbal and written communication, robust interaction with internal stakeholders and other members of the team. 
• Ability to work at pace and deliver agility in response to business needs
• Works well with others and actively contributes towards team objectives 
• Working under pressure, flexible, positive and focused during times of change

It would be great if you also have:

• Agency background, experience in both planning and buying is desirable
• An understanding of performance marketing but a love for brand & innovation!
• Ability to analyse insights from data sources to feed into and shape media strategy
• Being curious, pressure testing the work and campaign results, and enjoys process
• Building relationships and stakeholder management is key

Why Boots:

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.

Our benefits:

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards. (Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate)

What’s next:

If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you’ll be notified by email.

Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.