Marketing Director
- Strategic Leadership: Lead the creation and execution of the marketing strategy to drive global brand awareness, relevance, and community engagement.
- Campaign Execution: Oversee and deliver all marketing campaigns across digital, social, email, and other relevant channels, ensuring cohesive and impactful brand messaging.
- Collaboration: Work closely with the Commercial and DTC teams to align marketing activities with business objectives and optimise content for different channels.
- Content Strategy: Ensure content is elevated, creative, and ROI-focused, highlighting Pai’s unique selling points and brand values.
- Brand Consistency: Ensure Pai’s core messaging is amplified consistently across all marketing channels.
- Community Building: Foster a loyal community of Pai advocates and engage them meaningfully, focusing on customer lifetime value.
- ROI-driven: Continuously optimize campaigns to ensure measurable ROI, aligning marketing outcomes with business goals.
- A Skilled Leader: You have significant experience leading marketing for rapidly growing brands, with a knack for both strategic oversight and hands-on support for teams.
- Growth Hacker: You drive ROI on tight budgets, leveraging creative solutions like word-of-mouth, partnerships, and spiky content to grow awareness and reach.
- Community-Oriented: You know how to grow and engage a community, focusing on customer lifetime value and building emotional connections with the audience.
- Digital Asset Expert: You understand what makes digital assets best-in-class and know how to adapt content to suit different channels.
- Collaborative and Influential: You work well with cross-functional teams, influencing outcomes and ensuring alignment between brand and commercial goals.
- Premium Design Sensibility: You have an eye for premium design and know how to apply it within the skincare and luxury brand sectors.
- Purpose-Driven Storyteller: You’ve worked with purpose-driven brands and can communicate complex messages effectively across brand and product levels.
- Beauty Industry Experience: Experience within the beauty industry is highly desirable, with a deep understanding of the unique challenges and opportunities it presents.
- Global Experience: You have experience managing and executing marketing strategies for a global brand, understanding the nuances of different markets and the importance of tailoring content to regional needs.
- Leadership Team Member: You will be an integral member of the Pai leadership team, supporting the CEO and working collaboratively with the team to achieve business goals.
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