Head of Paid Search
Head of Paid Search - Consumer Fintech - London (Hybrid) Google Ads | Acquisition Strategy | AI & Automation | DTC | Performance Growth
We're working with a high-growth fintech that's reshaping how people finance and buy cars. With over £240m in funding and a strong DTC presence, they're now looking for a Head of Paid Search to scale one of their most important growth engines.
This is a strategic and hands-on role owning the paid search function end-to-end - from campaign setup and optimisation to data pipelines, AI experimentation and creative testing. You'll work cross-functionally to align acquisition with brand, pricing, CRM and app growth initiatives, and take a highly analytical, test-driven approach to drive performance.
What you'll be doing:
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Own all Google Ads activity - strategy, execution and performance
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Build and implement structured testing frameworks across paid media
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Analyse funnel data and performance metrics to optimise spend and outcomes
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Use AI tools and automation to enhance decision-making and creative workflows
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Collaborate across product, brand, credit and CRM to align growth efforts
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Build dashboards for real-time insights and agile optimisation
What they're looking for:
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5+ years of experience managing and scaling Google Ads in a performance-led DTC environment
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Strong technical foundation in analytics (GA4, GTM, creative testing tools etc.)
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Experience using AI tools and scripts to automate and scale performance
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Confident developing and testing creative assets (video and static)
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Strong commercial acumen with a structured, analytical mindset
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Comfortable in fast-paced, high-ownership roles with lots of autonomy
This is a hybrid role (3 days/week in their Primrose Hill office). Salary is £90-110k + equity.
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