B2B Senior Planner

We are looking for an experienced B2B senior planner to join our fast growing B2B planning team. Working alongside other B2B planners and reporting into a planning director as well as becoming a member of our wider planning community at TMW Unlimited.

The planning team is the catalyst for inspiring effective and award-winning creative work at TMW. The team works closely with data, social and influencer departments whilst operating across the full range of comms disciplines. Our senior planners are trusted to maintain and champion our high levels of creativity and effectiveness.

We are looking for an experienced B2B senior planner who is passionate about B2B communications and who is comfortable working in an evolving and fast-moving environment. They need a proven history of delivering persuasive strategies to clients, owning the planning process from start to finish. Not just responding to briefs but finding strategic opportunities for the client, alongside the client services team.

We’re looking for someone who’s comfortable challenging assumptions, spotting opportunities that others miss, and pushing for braver ways of thinking. Thriving on finding creative and unexpected solutions to complex B2B challenges and being confident pushing for work that’s both distinctive and effective.

This is a hybrid role which for us means a mix of working from home and our offices in London.

Responsibilities

• Receive, question and respond to business-as-usual briefs and bigger campaign briefs
• Craft insight-led creative briefs
• Develop demand gen, engagement and nurture strategies, content campaigns and events
• Develop value propositions and segmented messaging frameworks
• Develop briefs to inspire exciting and culturally relevant content
• Improve the work throughout the creative process, backed by insight
• Keep on top of the latest B2B marketing theory and best practices
• Be able to brief partner agencies/disciplines
• Develop testing plans and measurement frameworks
• Effectiveness analysis and data-informed recommendations
• Earn the trust of mid-level clients

Requirements

What you will need to succeed …

Skills

• Strong foundation in B2B strategy and marketing communications.
• Deep understanding of the B2B buyer journey, targeting, segmentation, and messaging messaging platforms, propositions, content planning.
• Awareness of B2B technology, platforms, and innovation and how to apply them to brand objectives.
• Good judge of creative work, knowing how to help creative get to the very best work
• Able to identify inspiring insights to inform a convincing strategy
• Able to synthesize complex information into a persuasive story for clients
• Strong presentation and communication skills
• Interpersonal skills to build relationships with clients, CS and creative leaders
• Good facilitation skills with senior clients and agency partners to achieve positive outcomes
• Can react quickly to, and overcome, challenges during the planning/creative process

Experience

• Substantial planning experience
• Experience of B2B buyer behaviours and need states
• Experience of developing value propositions and comms frameworks to support B2B buyer journeys
• Experience of demand generation campaigns
• Experience of engagement and nurture activity
• Experience of content development
• Experience working with effectiveness methodologies

Personality

• Substantive, authoritative and credible
• Must enjoy the challenge of being in the spot-light and be fast on their feet
• Good interpersonal skills and emotional intelligence
• Positive and flexible attitude in the face of adversity
• Passionate about communications
• Enjoys collaboration
• Keen to develop planning skills

Benefits

What’s in it for you:

Our Total Rewards consist of a competitive basic salary, annual performance bonus, opportunities to acquire equity and a wide range of health and wellbeing benefits. These include perks such as:

• 25 days of leave to spend each year plus 3 extra volunteering days per year for charitable work of choice.
• Family-friendly and flexible work policies.
• Attractive pension plan with financial wellbeing support and resources.
• Private healthcare insurance plan and Mental Wellbeing support.
• Employee Assistance Programme, Career Development and Counselling.
• A range of generous Parental Leave offerings.

Who are TMW Unlimited?

The TMW story is born out of the many successes we’ve created for our clients over the past 30 years, and now encompasses offices in London, Bristol and Reading, with clients all over the world.

We create ideas that move people.

We believe that ideas should work everywhere and that brilliant results are what really matter. We combine deep digital and advertising expertise, a strong heritage in CRM and award-winning creativity to make it all happen.

TMW is proudly part of UNLIMITED, a fully integrated agency group with human understanding at its heart. Through our Human Understanding Lab, we uncover behaviour-led insights that power performance and create a genuine business advantage for our clients.

UNLIMITED is part of the Accenture Song family, the world’s largest tech-powered creative group.

What we value…

Together, we put people first and believe our values make us who we are.

  Give a Damn: We care about each other, our clients and our work. And this shines through everything we do.

Be Brave: We believe in challenging each other, in standing up, in speaking out. We believe in trying new and difficult things in order to make ourselves and our work better.

Stay Curious: We actively seek out the new and the unusual, finding inspiration everywhere in the world around us.

Take Pride: We are open, accepting and inclusive, and we support each other on our journey to reach our true potential. We are actively working to ensure that we as an agency more fully reflect the society around us.

 We are an Equal Opportunities employer and welcome applications from all sections of the community

As an equal opportunities workplace, we have a commitment to ensuring equal employment opportunity regardless of race, colour, ancestry, religion, socio-economic status, sex, national origin, sexual orientation, age, citizenship, marital status, neuro divergence, disability, gender, gender identity or expression. Whether you’re just getting your foot in the door, or you are an experienced employee whose life circumstances are shifting, we are committed to creating a workplace that reflects the world we want to live in and are therefore flexible to accommodate each individual's needs as best as we can.

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