Regional Field Marketing Manager, EMEA
- Develop and execute an EMEA-specific marketing plan to support sales, drive growth, and elevate Personetics’ brand and “Cognitive Banking” across key markets. Localize global marketing strategies to resonate with regional audiences through events, campaigns, and partnerships.
- Events and trade shows: Plan and deliver regional events, conferences, and sponsorships to build awareness and generate qualified leads. Manage logistics, content, and post-event follow-up to maximize impact.
- Customer engagement: Strengthen relationships with key customers and identify opportunities for joint marketing, advocacy, and co-branded initiatives that highlight customer-led growth.
- Partnerships: Build strategic relationships with local associations, consultancies, and fintech ecosystems to expand Personetics’ reach and influence through joint programs and co-marketing initiatives.
- Sales enablement: Partner with the sales team to align marketing activities with pipeline goals, developing localized collateral and resources that support deal progression.
- Campaign management: Execute targeted, data-driven regional campaigns tailored to EMEA audiences, optimizing for performance and impact.
- Collaboration: Work closely with Global Marketing, Sales, Product Marketing, and Business Development to ensure regional execution aligns with global strategy and objectives.
- headquarters, to align regional marketing efforts with overall business objectives.
- 6–10 years of experience in field marketing, event management, and demand generation within B2B enterprise environments (SaaS or fintech preferred).
- Bachelor’s degree in Marketing, Business Administration, Communications, or related field; a relevant Master’s degree is a plus.
- Proven track record of driving robust pipelines through effective regional marketing initiatives.
- Strong communication and interpersonal skills, with the ability to build relationships across internal teams, partners, and customers.
- Excellent organizational and project management abilities with attention to detail and the capacity to manage multiple priorities.
- Analytical mindset with experience using marketing analytics tools to measure effectiveness and optimize performance.
- Creative, resourceful, and solutions-oriented, with a passion for connecting global brand strategy to local execution.
- Flexibility to travel across the EMEA region as required.
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