Marketing Data Analyst

Description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Choreograph: A Leading WPP Media Brand

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.
We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.
We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.

This is an exciting opportunity to work with clients such and Mars and TUI amongst others at EssenceMediaCom. The successful applicant will part of the analytics focal point, responsible for ensuring that all available data and insight, and the tools provided by such, are being used to optimise marketing activity.

You will support our clients in collating and analysing a wide range of data sources to provide valuable insights to the business. These insights will be used to shape our marketing and product strategies, as well as driving strategic decisions around customer retention and acquisition.

You will be responsible for delivering and evolving our bespoke measurement frameworks and ensuring that measurement is at the heart of the campaign planning process. You will use these measurement frameworks as a platform to help report and analyse campaign performance with inferred insight against campaign objectives.

You will build relationships with internal and external stakeholders to deliver presentations that address key business challenges

Reporting of the role

This role reports to the Marketing Analytics Director.

3 best things about the job

• Being able to solve problems by being creative with a wide range of data sources available to us
• Working with clients who truly see us as partners and want to work collaboratively to get to the best outcomes
• Opportunity to develop and showcase your own skills by pushing forward analytical techniques and solutions

Measures of success

In three months, you would have:

• Built visibility and trust with multiple stakeholders – both internally and externally. They will see you as a reliable and trusted analyst
• Showcased a good understanding of how some of the proprietary tools we use to help with budget allocation work, and be able to use such tools to answer key business questions
• Delivered brilliant work to the client – error free data delivery with data insight
• Built strong relationships with your fellow team members

In six months, you would have:

• Become a super-user of some of our proprietary budge setting tools
• Used new analytical methods to help set budgets where budget setting tools are not available
• Delivered brilliant work to the client –clear and insightful presentations with actionable planning recommendations

Responsibilities of the role

• Reporting to a Marketing Analytics Director, the role of the Marketing Data Analyst is to be part of the analytics focal point, responsible for ensuring that all available data and insight, and the tools provided by such, are being used to optimise marketing activity

• The primary concern should be to ensure that results and data are a central part of our planning process. As such, the role involved collating and analysing a wide range of data sources to provide valuable insights to the business

• The successful candidate will use various analytical techniques and tools to help answer critical business questions around media choices, budget setting and portfolio management

• The successful candidate will ensure that measurement is at the forefront of planning with both the short and long-term considered within any business response. Furthermore, will be able to put together a data and measurement audit and create measurement frameworks for our clients to identify gaps and opportunities for measurement solutions

• The role involves working closely with clients and all internal teams, thus a good understanding of marketing strategy and business concerns for both clients and the agency is desirable

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust .
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .

What you will need

• Experience in the media industry
• Marketing or analytical interest – this role would be ideally suited for a very media savvy analyst or a very analytically focused media planner
• Media and marketing knowledge across all channels
• The ability to convert analysis into real world actionable solutions
• Keen interest in innovative analytical techniques
• Strong client facing skills, with the ability to explain complex analysis clearly and simply
• Excellent knowledge of Excel , common econometrics packages and PowerPoint
• Ambitious, determined, creative and self-motivated

Desirables

• Degree in Economics, Maths or Stats (2:1 or above)
• Knowledge of R, VBA, SPSS, Access and Eviews
• Interest in the latest developments in measurement and analytical techniques within the media landscape e.g conjoint, forecasting, budget recommendations
• Experience of analytics across a range of different sectors, FMCG particularly desirable
• Knowledge of marketing effectiveness theory

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week . If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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