Head of Content UK (Remote)

On behalf of our client, an estalished Affiliate company, we are seeking an experienced Head of Content to lead our content strategy for the UK market. The ideal candidate brings a deep understanding of the UK sports betting landscape and a strong track record within the affiliate or sportsbook space.

In this role, you will drive the vision for one of our top-performing sports betting affiliate portals, leveraging regional insights to shape content strategy, boost performance, and maintain a competitive edge. You will also lead a team of skilled content professionals, ensuring alignment, accountability, and continued growth across the team.

Responsibilities:

• Develop and execute a predictive, data-driven content strategy tailored to the UK market.
• Lead and mentor a team of writers and editors to consistently deliver high-impact content.
• Track and analyse regional betting trends and user behaviour to inform content priorities.
• Provide regular updates and actionable insights on key events, seasonal trends, and opportunities.
• Conduct competitive gap analyses to ensure leadership in rankings, traffic, and conversion.
• Collaborate with SEO, Product, and Quality teams to align content with overall business objectives.
• Elevate content quality through strategic planning, execution, and rigorous editorial standards.
• Oversee content governance, including lifecycle management, internal linking, update cycles, change logs, and content audits.

Requirements:

• Native English speaker with in-depth knowledge of UK betting markets and user behaviours.
• Proven success in a senior content role within a sports betting affiliate or sportsbook environment.
• Demonstrated leadership experience managing content teams of 5 or more.
• Strong grasp of localization practices and regional bettor psychology.
• Proficient in keyword and market analysis tools such as Ahrefs, SISTRIX, and Google Search Console.
• Ability to translate data into actionable content ideas and deliver them with urgency and precision.