Strategy Partner - Allwyn

Strategy Partner – Allwyn (The National Lottery)

Join Hearts & Science and play a pivotal role in shaping the future of one of the UK’s most recognised brands. Working on Allwyn, you’ll help drive the transformation of The National Lottery—delivering bold, insight-led media strategy that creates meaningful impact at scale.

As a Strategy Partner, you’ll lead the strategic direction for this high-profile account, ensuring exceptional quality across all work. You’ll operate at two speeds: driving long-term transformation alongside senior leadership, while also elevating day-to-day media strategy to best-in-class standards in partnership with a Strategy Director.

What you’ll do:

• Define and deliver ambitious, data-driven media strategies across paid, owned, earned and shared channels
• Inspire clients and internal teams with clear, compelling storytelling and strategic vision
• Collaborate cross-functionally to unlock innovative, award-winning thinking
• Lead workshops and influence senior stakeholders to drive business growth
• Champion new ways of working, leveraging data, technology and emerging platforms

What you’ll bring:

• Deep expertise in media strategy and connected planning
• Extensive experience in media & comms strategy role, ideally from a media agency environment
• Experience working in gambling/gaming, charity or portfolio client would be beneficial
• Ability to turn complex data and insights into simple, impactful ideas
• Strong communication and senior stakeholder management skills
• Curiosity for marketing science, analytics and evolving technology
• A collaborative mindset and confidence to challenge conventions

At Hearts, we celebrate difference, value collaboration, and invest in your growth through continuous learning and development opportunities. If you’re excited by the chance to shape category-defining work—while growing your career in a supportive, forward-thinking team—we’d love to hear from you.

About the Agency:

Hearts & Science, part of Omnicom Media, are one of the fastest growing agencies in the market. Built in the digital age with agility at our core, our DNA is different from your average media agency. Our people bring to life our values of challenging conventions, celebrating difference, collaboration and positivity.

The core of our difference is rooted in our culture, something we invest significant time and energy into nurturing to ensure our people remain happy and fulfilled.

A central pillar of creating an agency Fit for the Future is making decisions that benefit our people, our agency, our partners and our clients both today and tomorrow. In media terms this means total transparency, over-and-above data governance, ethical media practices and thinking both long and short. This extends into our approach to learning & development, our diverse staff population, and social calendar.

Flexible Working

At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.

We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.

Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at [email protected] to let us know how we can support you.

Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

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