Social Media Assistant

The Stage Media Company Ltd, based in London Bridge, is dedicated to providing up-to-date news and services for the UK’s theatre, performing arts and book publishing industry with two key titles: The Stage and The Bookseller. Both The Stage and The Bookseller are established leaders within their respective fields, offering industry news, authoritative reviews/interviews and insightful features.

The Stage Media Company is seeking a Social Media Assistant to assist with social media activity for The Stage. The successful candidate will have good knowledge of different social media platforms, some experience of social media marketing or content creation and be familiar with the theatre industry.

What you will do:

The Social Media Assistant will be responsible for facilitating the day-to-day activity on The Stage’s social media channels, with support from the corresponding Senior Social and Subscriptions Marketing Executive. You will create social media content to reach and engage current and new audiences, drive traffic to website content, increase subscriptions and promote brand activity and events. This role works closely with The Stage’s editorial team, to ensure efficient delivery of the publication’s news stories, reviews, features and other editorial content.

Community Management

• Monitoring notifications, comments and messages across all the principal social channels daily
• Ensuring all enquiries are responded to promptly, and seeking support from other team members if required
• Engaging with relevant comments/replies
• Closely monitoring responses to sensitive news coverage on social

Editorial content

• Sharing The Stage’s editorial content across social channels, including X, Bluesky, Threads, Facebook, Instagram, LinkedIn, TikTok and any new or emerging platforms, with the primary objective of driving traffic to the website
• Creating and scheduling social media posts with a high degree of accuracy and attention to detail
• Writing engaging copy for social media posts, maintaining The Stage’s professional, supportive and approachable tone of voice
• Ensuring content is shared in the optimum format and on the most relevant platforms
• Prioritising and sharing news in a timely manner and scheduling less time-sensitive content for optimum times through the day
• Liaising regularly with the editorial and production teams to align with their content priorities, support special features and gather any required information or assets

Subscriptions

• Sharing the weekly issue on social media to encourage subscriptions
• Creating social media posts to support subscriptions objectives or campaigns as directed by the Senior Social and Subscriptions Marketing Executive
• Setting up and monitoring paid and organic social ads for subscriptions campaigns as directed by the Senior Social and Subscriptions Marketing Executive

Commercial support

• Posting advertiser content on social channels and ensuring this fits within The Stage’s tone of voice and format of posting
• Sharing content from The Stage Jobs account to the main channels to boost performance
• Monitoring the automated tweets on the Jobs channels to ensure they are working as expected and are presented in the most effective format

Events

• Assisting the Senior Social and Subscriptions Marketing Executive in promoting The Stage’s events, including awards and conferences, on social media
• Ensuring events activity does not clash with editorial content and aligns with the overall brand and tone of voice on social media
• Posting social media content during conferences and awards, including live tweeting panels and winners

Reporting

• Monitoring post performance on a daily basis in order to capitalise on content/topics that are performing well
• Tracking statistics for channel and content performance on a monthly basis
• Summarising highlights and areas of concern from monthly results
• Analysing results and investigating what has caused spikes and drops
• Suggesting actions for the next month based on findings

Other

• Monitoring the social channels of competitors and other big players in our industries
• Undertaking research related to social media when requested and presenting findings to educate the team
• Staying on top of social media trends, platform updates and new features and sharing this with the marketing team
• Supporting the marketing team with general activity or other social channels where required and especially at busy periods

What we are looking for:

• Copywriting skills, including the ability to adapt tone and style for different platforms and audiences
• Brings a calm, diplomatic approach to social media interactions, including when managing reputational risk or difficult feedback
• Ability to craft engaging captions and headlines
• Strong interpersonal skills for interacting with followers and handling comments
• Basic photo, video editing and graphic design ability, on platforms such as Canva and CapCut
• Proficiency with major social media platforms (Instagram, X, Facebook, LinkedIn, TikTok)
• Understanding of platform-specific features, formats, and best practices
• Familiarity with social media management tools (like Hootsuite, Buffer)
• Understanding of social media trends and algorithms
• Basic analytics knowledge to measure performance
• Adaptability to keep up with changing trends
• Proactiveness in identifying opportunities

This may be a good fit for you if you:

• Proactive, positive with a can-do attitude
• Able to work under pressure and meet tight deadlines
• Able to balance competing priorities
• Intuitive to business needs
• Able to remain composed and solutions-focused when handling critical or negative online engagement
• Able to work both independently and as part of a team
• Committed to personal development
• An understanding of the theatre industry is desirable

Other information:

Normal working hours are 35 hours per week, with occasional evening or weekend work to cover events. This role offers a hybrid working arrangement, requiring at least three days a week at The Stage’s office on Bermondsey Street, SE1, with opportunities for remote work on the other days.

Please note we start screening CVs and interviewing candidates from the start of a campaign. A successful candidate could progress to offer before the advertised closing date. We encourage you to apply as soon as possible if you are interested.

Closing date - August 22, 2025

We are proud to be an equal opportunities employer and are committed to fostering a diverse and inclusive workplace where everyone can thrive. We welcome applications from all individuals, regardless of background, and celebrate the unique perspectives and experiences that diversity brings.

If you require any reasonable adjustments during the recruitment process, please do not hesitate to let us know. We are here to support you and ensure you have the best possible experience.