Freelance Senior Media Strategist, Evolvics

Join our award-winning team at Syneos Health, where innovation meets creativity. Syneos Health is an integrated healthcare communications agency that provides a full range of creative communications services. The Syneos Health commercial division is backed by a breadth of medical, strategic, and creative talent that extends to our partner and affiliate agencies throughout Europe and the US.

Our dynamic, fast-paced working environment offers daily opportunities to learn and tackle new challenges. We take promising ideas and transform them into commercial realities, overseeing every step of a product or device's journey from the lab to life.

Overview of responsibilities

• Increase internal awareness of our omnichannel media planning function
• Work with the international media team on a day to day basis to manage ongoing campaigns
• Quickly build and grow internal and external relationships
• Establish robust partnerships with key vendors and publishers to expand the media offering
• With our Lead Analyst, help to define measurement strategies for clients across omnichannel campaigns
• Delivery of monthly and deep-dive reports, mining available channel and behavioural data to spot barriers to and opportunities for improved performance
• Delivery of accurate, insightful and actionable analysis to clients
• Hands on campaign management from initial set up to ongoing optimisation
• Working with account teams to support global and country teams to design and implement omnichannel campaigns
• Own and manage omnichannel media campaigns from end to end
• Work directly with account and client teams to define media strategies for local and regional (Europe) programmes directed at both HCPs and patients
• Maintain day to day client relationships on media focused accounts
• Help to define appropriate measurement approaches for these campaigns, in terms of KPIs, reporting approach, etc
• Work with the Lead Analyst to ensure appropriate tagging and reporting infrastructure is in place to track these metrics
• Oversee the development of campaign materials, working with designers to ensure assets are produced to a high standard and to publishers’ specifications

Core Knowledge, Skills and Abilities

• Knowledge of the online media environment in terms of display, paid search, paid social programmatic
• Ability to collaborate with clients to design appropriate media strategies (i.e. client consultation, workshops, write up of strategic deliverables)
• Solution focused – suggesting ideas and recommendations to improve what we do, wherever relevant
• Familiarity with one or more of the following analytics tools: Google Analytics and Adobe Analytics
• High level of competency manipulating data within Microsoft Excel; competent with Microsoft Office Suite (Word, PowerPoint, etc.)
• Strong numerical and analytics abilities
• A good understanding of digital marketing
• Strong verbal and written communications skills
• Comfortable working with a geographically distributed team, across different time zones

Desirable Knowledge, Skills and Abilities

• Knowledge of the European healthcare media landscape, for example HCP and patient focused websites

Background and professional experience

• An undergraduate degree is essential
• 5+ years’ experience working in a digital marketing team / agency environment
• Experience planning and managing workload to ensure the successful delivery of projects
• Experience working on new and organic business development opportunities
• Some previous experience within healthcare / nutrition would be beneficial but not essential

In return for:

• Working for a fully integrated global pure play health communications group that offers best-in-class capabilities, spanning PR, digital, social media, medical education and advertising
• Working for an agency that allows you to work and grow within a dynamic and fast-paced environment that is big on collaboration and integration
• Working as part of a well-supported team with exposure to experienced team members who share expertise and learnings
• Unrivalled opportunities for personal and professional development due to the depth and variety of expertise within our agency and network
• High-quality training opportunities presented at a local and global level
• Competitive package and flexible working environment

At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

Why Syneos Health Communications? We are powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life®. We have a proven pedigree in health, with industry titans in every facet of healthcare. This eliminates guesswork and fuels our passion for total, life-changing solutions. At the heart of health, we’re uniquely poised to predict what’s next and respond to the market’s demand for smarter and faster answers. We are able to help our customers make important decisions within their business due to our unique understanding of the complexities that come along with working in the healthcare industry. Syneos Health Communications is able to make the complex, simple.

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Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)