CRM Executive (Trade)

CRM Executive (Campaigns & Trading)

Currys London Campus at Waterloo
Permanent
Full Time
Grade 3

At Currys we’re united by one passion: to help everyone enjoy amazing technology. As the UK’s best-known retailer of tech, we’re proud of the service our customers receive – and it’s all down to our team of 25,000 caring and committed colleagues. Working as one team, we learn and grow together, celebrating the big and small moments that make every day amazing.

The CRM Exec role is responsible for delivering the CRM strategy within a dynamic and growing business area from idea through to execution. Your focus will be working on core campaigns and trading activity – engaging our existing customer base with relevant brand messages, product offers and content.

We are passionate about technology, and as the eyes and ears of the customer our role is to champion customer insight across the business to deliver a customer centric CRM programme. As such you will work closely with Customer Data, Analytics & Insight teams as well as Agencies, Commercial Categories & Services teams. All core functions that go into creating hyper-targeted communication programmes to customers at every stage of their technology lifecycle.

Collaboration and being a competent, mindful team player is crucial for the role, as is being comfortable working across multiple workstreams and maintaining relationships with key stakeholders. This is a fantastic opportunity for someone wanting to work in a fast-paced role within retail and who can bring a strong understanding of CRM and customer marketing to the role.

Personalisation is key in our CRM deployment, you will be using an AI-powered personalisation engine to deliver and optimise emails. You’ll work closely with Moveable Ink to build, test and adopt their tools and apps to elevate our communications.

Key Responsibilities:

• Reporting into the CRM Manager – the CRM Exec is accountable for managing the planning, building, scheduling, testing and deployment of all customer campaigns
• Develop and maintain a content plan that is aligned to customer needs states, utilising existing content and working with the internal studio and content teams to develop new content as required
• Track the weekly performance of campaign KPIs against the team targets and communicate the results to the wider CRM team and key internal stakeholders. Support the CRM manager in monthly reporting meetings
• Ensure that the creative/positioning of communications is aligned with brand values
• Owning a creative library of promotional and category led emails. Ensuring content is relevant and up-to-date, liaising with category stakeholders for new opportunities and ideas
• Pro-active thinking on testing plans and gaps in creative within our creative library. Managing quarterly plans alongside CRM manager, ensuring deliverables are met and presenting plans to wider Marketing teams
• Managing initiatives and projects outside of weekly BAU deployment, aimed at increasing CRM commercial performance and retention rates. Working with key stakeholders such as, Data Planning, MarTech and studio to develop plans
• Creating audience lists and chosen targeting for supplier-funded communications, supporting launches of products through email
• Supporting CRM Manager on maintenance and strategy of behavioural trigger emails

Required Skills & Experience:

• At least 2+ years’ experience in CRM marketing, with a special focus on email campaigns (SMS and Direct Mail a bonus)
• Experience working in fast paced environment is required
• Experience in working with external agencies and suppliers
• Experience of building and deploying email campaigns
• Retail experience is preferred
• Meticulous attention to detail and a ‘can do’ attitude to work
• Great communication & organisational skills, with a strong focus on delivery & attention to detail
• Ability to evaluate creative objectively, always championing the customer’s best interests
• Strong interpersonal skills and a team player
• Self-motivated
• Ability to work to tight deadlines whilst remaining calm under pressure
• Experience working with Moveable Ink preferable
• Marketing or business degree level qualification preferred but not essential

We know our people are the secret to our success. That's why we're always looking for ways to reward great work. You'll find a host of benefits designed to work for you, including:

• 25 days of annual leave (plus bank holiday entitlement) and a competitive pension scheme
• Life Assurance
• Fantastic Colleague Discounts on Tech with Currys and iD Mobile
• Access to Champion Health
• Hybrid Working (with an expectation to meet in person 2-4 times per month)

Why join us:

Join our team and we'll be with you every step of the way, helping you develop the career you want with new opportunities, on-going training and skills for life.

Not only can you shape your own future, but you can help take charge of ours too. As the biggest recycler and repairer of tech in the UK, we’re in a position to make a real impact on people and the planet.

Every voice has a space at our table and we're committed to making inclusion and diversity part of everything we do, including how we strengthen our workforce. We want to make sure you have a fair opportunity to show us your talents during our application process, so if you need any additional assistance with your application please email [email protected] and we'll do our best to help.