Global Digital Content Manager
- Leading the creation and execution of digital content strategies
- Developing strategic campaign plans across ecommerce, CRM, and paid media channels
- Managing digital workflows using internal project management tools for all Global Brand stories across Newness, Icons and AMP product categories.
- Aligning with the Global Social Content Lead on consumer journeys across organic social and digital channels
- Acting as the go-to link between Global Tech and Global Marketing
- Briefing internal teams (Global Studio, Digital Design, Copy) with digital-first content needs in mind.
- Collaborating with Global UX and Digital Design teams to deliver engaging, user-friendly, and effective content experiences.
- Collaborating with Global Marketing, Global Brand Studio and regional Digital Marketing teams to brief asset needs, gather insights on performance, and deliver strategic full funnel recommendations for digital paid channels across paid social, display, and search.
- Partnering with Global SEO to ensure content enhances brand visibility and supports commercial goals.
- Delivering comprehensive digital marketing toolkits to regional teams to enable execution that’s globally consistent.
- Maintaining alignment with Global Retail and PR to ensure unified brand messaging and consumer journeys are being considered across channels.
- Leading global check-ins with regional teams to improve digital content processes and execution.
- Supporting digital A/B testing initiatives and incorporate learnings into future content briefs.
- Defining KPIs with campaign teams and gather regional feedback for ongoing optimisation.
- Understanding digital best practise and be the go-to expert on digital content.
- Contributing to Customer Data Platform (CDP) initiatives to improve the customer journey.
- Collaborating with the Global Community Lead to identify community-driven content opportunities.
- Managing the UGC (User-Generated Content) platform, leveraging consumer content to boost DTC sales.
- Proven experience in ecommerce and CRM, with a strong grasp of digital marketing principles across web, email, and paid and social media platforms.
- An understanding of CMS platforms and proven experience delivering digital content that drives sales and brand engagement.
- A collaborator with excellent problem-solving, communication and stakeholder management skills
- Understanding of the different paid media platforms and best optimised content formats, across paid social, display and search.
- A consumer-first mindset with a deep understanding of the digital customer journey
- Hybrid working
- Welcome to the family free pair of Docs
- 65% off all Docs
- Award-winning ‘Buy As You Earn’ Dr. Martens share plan
- Private healthcare
- A dedicated culture team
- 2 paid volunteer days per year
- Amazing Camden based offices with roof terrace overlooking the canal
Recommended Jobs
Floor Manager
Lead with warmth — become a Floor Manager at Fire & Wine by Boxcar We’ve opened Fire & Wine by Boxcar! A new neighbourhood restaurant built around fire-led cooking, seasonal ingredients, expressi…
Security Engineer, Detection and Response
About the Team Security is at the foundation of OpenAI’s mission to ensure that artificial general intelligence benefits all of humanity. The Security team protects OpenAI’s technology, people…
Executive Assistant (CMO)
Help Us Shape the Future of the Commonwealth Games – Glasgow 2026! The journey to Glasgow 2026 starts now – and we want YOU to be part of it! Get ready for a brilliant new era for the Commonwealt…
Operational Controls Manager
Operations Control Manager A Specialty Insurance Brokerage in London is searching for an Operations Control Manager to be at the forefront of ensuring robust risk management and operational excelle…
Trusted Assessor Project Officer - BR11
Job Category : Social Care & Health Non-Qualified Location : Civic Centre, Bromley Council Hours Per Week :36.00 Start Date : immediate Start Start Time :09:00 End Time :17:00 Salary: …
Access to Information Assistant
Job Category : Management Location : Town Hall, London Borough of Havering Hours Per Week :36.00 Start Date : Immediate Start Start Time :09:00 End Time :17:30 Salary: £144.00 Experi…
Electrician
Salary and Benefits: ~ Competitive ~ Company Van and Fuel Card ~24 days holiday per year ~ Pension with 4% salary sacrifice scheme and employer contribution ~ Death in Service benefit of 4 …
32hr Sales Assistant, Kurt Geiger, Oxford Street
Kurt Geiger | About Us We are an inclusive, creative footwear and accessories brand powered by kindness. We want to empower our talent to be confident and true to themselves, the London way. Londo…
Education Recruitment Sales Manager - London
This is a position for a non-billing sales Director for an established Education Recruitment agency in London Up to £50,000 basic + bonus You must be an experienced Education Recruitment Se…
Aviation Underwriter
Position: Senior Aviation Underwriter Salary: £130,000 + package Location: City of London An exciting new opportunity has arisen for an experienced Aviation Underwriter with strong London Marke…