Global Trade Marketing Manager

Hey you,

Since you’ve ended up on this page, it must mean that you are interested in potentially working at Estrid! We are so honored. Let us take you through what this role and working with us could look like.

The long story short:

We won’t lie - this is not your average company. We are a group of dreamers and doers, on a mission to create one of the world’s greatest consumer brands. In these past years, we´ve done more than most thought possible and have established ourselves as an outlier consumer case. But to be honest, we see this as only the beginning - and we would like you to join us in building the rest.

Your purpose & impact:

Reporting to the Head of B2B, the Global Trade Marketing Manager will be responsible for developing and executing the full retail marketing strategy through effective communication, development and implementation of strategic plans that enhance our brand presence and drive sales in the retail channel. They will collaborate closely with cross functional teams, including Sales, product development, marketing, IM and PM to create compelling campaigns and promotions.

Some of the things you’ll do:

• Define the overall Trade Marketing strategy and promotional calendar for Estrid retail

• Define and manage the global Trade Marketing budget in collaboration with the Head of B2B

• Collaborate with key stakeholders to understand market trends, competitor activities and consumer insights, translating them into actionable strategies

• Work with the retail team and closely with the Marketing team to create bespoke activation plans for retailers to support NPD launches & any commercial moments (Christmas, high summer etc)

• Act as the point of contact for Retailer marketing both internally and externally, working with key content stakeholders (KAMS, Marketing, CRM, Social, PR), as well as directly with the retailers themselves.

• Create post-launch analysis reports to analyse the effectiveness and maximise the profitability of these plans, ensuring we share winning activities across the business.

• Work closely with the sales team, with regular store visits, to action feedback & needs of the teams in-store, maximising the productivity of marketing efforts.

• Support the KAMs in all JBP presentations with retailers.

Skills and experiences important for this role:

• Proven experience in Trade marketing, preferably in the retail sector

• Experience with working with our key retailers in the UK, DE and Nordics

• Strong analytical skills with the ability to interpret data and trends.

• Excellent communication and interpersonal skills for effective collaboration with internal teams and external partners.

• Creative thinking and problem solving abilities to develop unique and impactful marketing initiatives.

• Ability to manage multiple projects simultaneously in a fast paced environment.

Education, credentials & Other:

• University Degree, masters degree is a plus

• Google suite

• English, German is a bonus

What you’ll get:

You will play an extremely important role in taking this brand to the next level, so you should desire to go above and beyond in your work. In turn, you will be joining an incredible company and a small team at an early stage where everything you do will have a huge impact. For the right person, there are great opportunities to develop and grow together with Estrid. The position is based at our office in UK.

Environment you thrive in:

The Estrid culture isn’t just a collection of inspiring quotes we pin to our walls - it’s the foundation on which everything we do is built. The behavior of every person matters. Some of our values: Speed, Stay Hungry, High Standards, and Keep It Simple.

Office & Colleagues:

We’re a driven and ambitious team with offices in Stockholm and London. We’re now around 70 full-time employees, one third of which have international backgrounds. Our corporate language is English.

Join us!

Estrid is an equal opportunity employer. We are committed to building a diverse and inclusive workplace, and you are welcome at Estrid for who you are. We believe that the more perspectives we have represented at our office, the more we will all thrive, grow, and bring value to the world. Our community is for everyone, and the same is true for our workplace.

Does this sound like a role made for you? We’re looking forward to hearing from you!

Stay kind,

Estrid