Regional Field Coach

About Us:

Since our founding in 2018, DNA Payments has rapidly grown into one of the largest independent, fully integrated omnichannel payments providers in the UK and Europe. We specialise in helping businesses seamlessly accept payments, whether it's through cutting-edge POS systems or online platforms.

Recognised as one of the top 50 fintech start-ups by Beauhurst, we are a true innovator in the financial space. Backed by £100 million Private Equity funding from Alchemy, we now process over £1.2 billion every month, serving 60,000+ businesses across the UK and Europe.

Our dynamic team of 375 professionals operate from our London headquarters, with regional offices spanning Hull, Nottingham and Kazakhstan. As we continue to expand, we’re on a mission to empower businesses to thrive through pioneering payment solutions. Join us and be a part of the exciting journey towards reshaping the future of payments.

The Role:

We’re looking for a dynamic and experienced Regional Field Coach to support, develop, and drive performance across our Field Sales team. You’ll act as a regional mentor and hands-on sales coach, ensuring high standards of performance, consistent onboarding, and ongoing training across your territory.

This is a key role in developing our people and enabling consistent commercial success in the field.

Key Responsibilities:

• Deliver one-to-one and group coaching sessions to Field Sales Executives across your region.
• Lead on-the-job training and shadowing sessions, including joint field visits and live demonstrations.
• Monitor and assess individual sales performance, offering constructive feedback and action plans.
• Embed best practice sales methodology aligned to DNA Payments’ value proposition and go-to-market strategy.
• Support onboarding of new starters to ensure early engagement and competence.
• Identify performance gaps and provide tailored coaching to address development needs.
• Collaborate with Sales Managers and Learning & Development to support career progression and training pathways.
• Analyse KPIs and provide regular reports and insights to senior management on team capability and progress.
• Act as a champion of culture, values, and compliance within your region.

About You:

• Proven experience in a sales coaching, training, or field management role — ideally within payments, financial services, or SaaS.
• Excellent communicator and motivator with strong interpersonal skills
• Commercially savvy and able to translate sales metrics into actionable coaching strategies.
• Experience working in fast-paced, target-driven environments.
• Comfortable with travel and field-based work across your designated region.
• Strong understanding of consultative and solution-led sales approaches.
• Passionate about people development and performance improvement.

What’s in it for you?

You’ll work with a collaborative team and will join a fast-growth fintech where you’ll get the chance to learn and develop. If that’s not enough, you’ll also receive the following benefits:

• 25 days holiday per year + Bank Holidays
• Private Medical Care
• Life Assurance
• Ride to work
• Access to self-learning platform, Bookboon
• Income Protection
• Workplace Pension
• Employee Assistance Programme

Educate, Discover & Inspire

At DNA Payments, we believe that diversity drives innovation and inclusion fosters creativity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.

We celebrate and promote an inclusive environment where all employees feel valued, respected, and empowered. Join us in creating a workplace that reflects the diverse world and customers we serve.

Should you require any reasonable adjustments throughout the interview process, please make us aware.