Account Director - AV

Description

AV Account Director

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

We are looking for a diligent AV Planning Account Director with at least three years of experience to work on the TUI and Muller team. In this role you will be responsible for the entire planning process within AV, where you will regularly make recommendations to the client founded in insight and evidence, with audit guarantees in mind.

Ideally we would also like to see knowledge across other AV channels such as Online Video, Addressable TV, OOH TV, Cinema and Radio. This is to ensure you are equipped to plan all facets of AV within an industry leading team.

This role reports directly into the AV Senior Associate Director, along with the relevant Trading Heads.

• Planning all facets of AV (inc TV, BVOD, Cinema, Audio).
• Working within a full media team to deliver response to briefs.
• Campaign reporting to ascertain if you executed recommendations.
• Management of team below you.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust .
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .
• Multi-media understanding and 360 AV knowledge (all channels)
• Knowledge of industry media planning tools (all media e.g. Techedge, BARB, Media Ocean, TGI)
• Implementational knowledge of multi media planning tools (TGI, Media Multiplier, Touchpoints)
• Pro-actively forge relationships with media owners
• Commercially aware
• Ability to extract and filter relevant insights / research to support planning decisions
• Ability to tell compelling implementation stories (with the aim to interweave roles, flighting, weights, formats of different media and how they interrelate)
• Strong personal relationships
• Ability to sell (consultative selling)
• Good communicator
• Genuine interest in industry research and new ways of working
• Strives to deliver award winning work and industry leading innovation
• Collaborative
• Good leadership skills and talent management
• Excellent presentation skills
• Positive drive for innovation

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Please read our Privacy Notice ( for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

#LI-Promoted