Creative Director

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Creative Director

Location: London

About the role:

You will be the creative lead for the local Dove social studio, accountable for the quality, speed, and effectiveness of day-to-day output. You will guide teams from brief to delivery, shaping ideas, strengthening craft, and keeping work aligned to Dove’s global brand voice while making it culturally and contextually right for your market.

Working closely with the Global Social ECD, local marketing teams, strategy, account leadership, and producers, you will build a confident creative rhythm across planning, production, approvals, and optimisation. Success means consistently high-quality work, strong stakeholder trust, and a studio team that delivers sustainably.

What you will be doing:

• Lead creative development for local social content and campaigns, from brief to final delivery

• Translate global toolkits and creative territories into locally relevant ideas, formats, and executions

• Set clear creative direction across concept, copy, design, motion, and film, improving quality through strong feedback and reviews

• Build and maintain an effective local content system, including recurring formats, creator briefs, and platform-specific guidelines

• Partner with strategy, social listening, and analytics to use insights to improve creative performance over time

• Ensure the work is inclusive, culturally aware, and aligned to Dove’s brand purpose and safeguards

• Collaborate with local brand, media, PR, and legal stakeholders to deliver work smoothly through approvals

• Guide production choices to balance craft, speed, and budget, and to support sustainable production where possible

• Support and develop the local creative team, including freelancers, by creating clarity, coaching, and opportunities to grow

• Escalate risks early, solve problems quickly, and keep delivery on track

What you need to be great in this role:

• A portfolio demonstrating strong social-first creative work, including always-on and campaign content

• Experience leading creative on brand social channels, with strong platform craft across formats and placements

• Ability to direct and improve work across copy, design, and motion, with a clear eye for quality

• Proven experience partnering with stakeholders and presenting work with clarity and rationale

• Practical understanding of creative effectiveness on social, including attention, retention, brand cues, and distinctiveness

• Confidence working in a studio model with multiple briefs, quick turnarounds, and clear prioritisation

• Strong collaboration skills across strategy, account, production, and client teams

• Qualifications: Formal degrees are welcome but not required. Equivalent experience counts. Experience can be gained through work, study, volunteering, or self-directed learning.

Req ID: 16970

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Our values shape everything we do:

Be Ambitious to succeed 

Be  Imaginative to push the boundaries of what’s possible 

Be  Inspirational to do groundbreaking work 

Be  always learning and listening to understand 

Be  Results-focused  to exceed expectations 

Be actively pro-inclusive and anti-racist across our community, clients and creations 

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. 

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.