Marketing Communications Specialist

About the role:

The Marketing Communications Specialist plays a key role in the UK Marketing team, working closely with cross-functional teams including Paid Media, Events, and PR. The role will focus on managing website content, campaign communications, and supporting brand-building initiatives that drive awareness, engagement, and lead generation.

Working Location: Uxbridge, London

Tasks & Typical duties/responsibilities may include, but are not limited to, the following:

• Own and manage the UK website, ensuring content is up to date, user-friendly, and aligned with brand guidelines.
• Develop and manage content briefs for campaigns, working with internal stakeholders to deliver high-quality assets (copy, imagery, video, digital).
• Coordinate and manage campaign content across multiple channels (website, paid media, social media, email, events).
• Collaborate with the Paid Media team to ensure content and messaging are optimised for campaigns across digital platforms.
• Support the planning and execution of integrated marketing campaigns to drive awareness and engagement.
• Work closely with the Events team to ensure events are effectively promoted, and that event content feeds into broader marketing activity.
• Lead activation of partnerships and sponsorships that BYD partakes in to maximise value and extend partnerships through all comms channels.
• Contribute to brand storytelling by developing engaging content tailored to different audiences (B2C and B2B).
• Ensure brand consistency across all communications and marketing materials.
• Monitor and report on performance of website and campaign content, providing insights and recommendations for optimisation.
• Support CRM/email marketing initiatives with content development and deployment.
• Liaise with internal vision centre and partners for content production and creative delivery.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
• Minimum 5 years’ experience in marketing communications, content management, or campaign coordination; automotive industry experience preferred.
• Strong project management and organisational skills, with ability to manage multiple workstreams simultaneously.
• Excellent written and verbal communication skills, with an eye for detail and brand alignment.
• Experience with website CMS platforms and digital content management.
• Familiarity with paid media, social media, and email marketing best practices.
• Strong collaboration skills to work effectively with multiple stakeholders and teams.
• Proficiency with Microsoft Office Suite (Word, PowerPoint, Excel, Outlook).
• High motivation, proactive mindset, and ability to work in a fast-paced environment.

We offer:

• Performance and experience-based competitive remuneration
• Scottish Widows workplace pension
• Commuting Allowance
• Car Salary Sacrifice Scheme
• 25 days paid holidays + public holidays.
• Department & company-wide team building events.
• An exciting opportunity to lead the European transition to zero-emissions transportation and decarbonization of the economy.

About BYD UK

BYD UK is the UK distributor of BYD Company Ltd which is a China-based company and a global leading-edge provider of green energy technologies. BYD UK offers a range of electric vehicles, including all-electric cars, all-electric buses and all-electric forklift trucks.