Demand Generation Campaign Manager

Rapyd
London
Description

Rapyd has unified payments, payouts and fintech on one worldwide platform, and we're assembling the world's best team to liberate global commerce. With offices in Tel Aviv, Amsterdam, Singapore, Iceland, London, Dubai, Hong Kong, and the U.S., the opportunities at Rapyd are limitless.

We believe in straight talk, quick decisions, strong execution and elegant solutions. Rapyd is where hard work pays off and careers take off. Join us and let's build the future of fintech together.

Get the tools to grow globally at Follow: Blog, Insta, LinkedIn, Twitter

We are seeking a highly motivated and results-oriented Demand Generation Campaign Manager to join our Global Marketing team at a pivotal point in our growth. The ideal candidate will be responsible for the end-to-end planning, execution, optimization, and reporting of integrated marketing campaigns across various channels. You'll play a crucial role in driving brand awareness, lead generation, customer engagement, and ultimately, achieving our business objectives through strategic campaign management and demand generation programs. You will own the execution of our demand generation programs for several key areas such as but not limited to thought leadership and research, key verticals, product lines, always on, and events to drive top-line growth.

Key Responsibilities:

Campaign Strategy & Planning:

  • Develop comprehensive marketing campaign strategies aligned with overall
  • marketing and business goals, target audience insights, and market trends.
  • Define clear campaign objectives, key performance indicators (KPIs), and success metrics for each initiative.
  • Collaborate with product, sales, and content teams to ensure campaign alignment with product launches, sales initiatives, and content calendars.
Campaign Execution & Management:

  • Lead the execution of multi-channel marketing campaigns, including but not limited to email marketing, social media, paid advertising (PPC, display, social) and content marketing.
  • Project manage the campaign lifecycle from conceptualization to launch and post-campaign analysis in Monday.com
  • Manage campaign timelines, budgets, and resources effectively to ensure timely and on-budget delivery.
Demand Generation:

  • Develop and execute measurable integrated demand programs that drive revenue and hit target metrics, including leads, pipeline, and high ROI campaigns.
  • Utilize MarTech stack to enhance lead data for improved CRM hygiene and increased MQL quality.
Performance Monitoring & Optimization:

  • Monitor campaign performance against established KPIs on an ongoing basis.
  • Work with MOPS to utilize marketing automation platforms, CRM systems, and analytics tools to track, analyze, and report on campaign effectiveness.
  • Identify areas for improvement and implement optimization strategies to maximize ROI and achieve campaign objectives.
  • Generate regular performance reports and present insights and recommendations to stakeholders.
Collaboration & Communication:

  • Foster strong cross-functional relationships with internal teams (sales, product, content, design, web development) to ensure seamless campaign execution and alignment.
  • Manage external agencies and vendors as needed to support campaign initiatives.
  • Work collaboratively across the go-to-market organization to align and communicate programs.
Requirements

  • 5+ years of experience in a fast-paced, B2B multichannel demand generation environment, scaling demand gen programs for all parts of the funnel.
  • Able to work in fast paced work environment and juggling both short and long term priorities along with daily demands.
  • Data driven individual who develops shared measurement and tracking of demand generation programs for marketing and sales.
  • Creativity to build innovative programs that engage prospects and optimize marketing dollars
  • Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences.
  • Proven record of partnering with sales to meet or exceed pipeline and revenue targets
  • Team player with cross-functional project leadership skills
  • Extremely organized and driven to achieve results
  • Bonus points for experience with Hubspot
Job Candidate Privacy Policy -
Posted 2025-07-01

Recommended Jobs

Sales Manager

Wren Careers
Enfield, Greater London

About The Role About the Role:  We're looking for a Sales Manager to join our team in the Enfield Showroom! You’ll be responsible for driving sales in a £multi-million kitchen showroom,  insp…

View Details
Posted 2025-08-21

Head of Customer Engagement

Starling Bank
London

Hello, we’re Starling. We built a new kind of bank because we knew technology had the power to help people save, spend and manage their money in a new and transformative way. We’re a fully licensed U…

View Details
Posted 2025-08-07

Brand Marketing Manager (Retail) - 9 Mth Mat Cover

Salt Search Ltd.
London

9 Mth FTC Brand Marketing Manager – Entertainment London (Hybrid – 3 days in office) IMMEDIATE START – Circa £50K pro rata Step into the spotlight with this well-known entertainment brand and…

View Details
Posted 2025-07-31

Senior Corporate Solicitor - opportunity to develop dept

QED Legal
London

If you have a minimum of 7 years PQE and are seeking the next step in your Company Commercial Legal Career, this could be the opportunity for you. My multi-discipline law firm client is now seeking a…

View Details
Posted 2025-08-21

Live-in Housekeeper in London, Job ID J1CDE1R

Little Ones UK Ltd
Hampstead, Greater London

A lovely couple in Hampstead, London, is looking for a Live-in Housekeeper to help maintain the cleanliness and organisation of their home. The ideal candidate will be proactive, hardworking, and abl…

View Details
Posted 2025-08-24

Accounts Receivable (AR) Manager

Jellycat
London

For a quarter of a century, the Jellycat family have brought joy, wonder and playful fun to people of all ages, in every part of the world. Utterly original and in a class of their own, they are curr…

View Details
Posted 2025-08-08

Early Years Teaching Assistant

anzuk Education
Westminster, Greater London

Location: Westminster, Central London Start Date: September 2025 Hours: Full-time, Monday to Friday (8:30am-4:00pm) Contract: Long-term agency placement (via ANZUK), potential for permanent offer Pay:…

View Details
Posted 2025-08-04

Actuarial Analyst - Pricing

IPS Group
London

I am working with an established Specialty Lines Insurer who are currently in the process of expanding their Actuarial function. The opportunity will be a part of a small team where you will have exc…

View Details
Posted 2025-08-13

Senior Data Scientist

Saga Group
London

Job Introduction Senior Data Scientist Salary from £60,000 to £70,000 depending on experience Permanent Hybrid / London Here at Saga, we are embarking on a data transformation journey …

View Details
Posted 2025-08-24

C# Developer - Top Tier Hedge Fund

Quant Capital
London

C# Developer Quant Fund up to £80K + 50% plus Bonus Quant Capital is urgently looking for a C# Developer to join our high profile client. Our client is a $25+billion strong Hedge fun…

View Details
Posted 2025-07-09