Director/Manager of Customer & Audience Insights

About GB News

GB News is Britain’s News Channel — a fast-growing multi-platform media company built on original journalism, bold opinion, and fearless debate. Broadcasting across television, radio, digital, and social, we reflect the views and values of everyday Britons while delivering independent news that challenges the status quo.

As we accelerate our membership growth and deepen audience engagement, we’re expanding our data and insights capabilities to better understand, serve, and grow our audience community.

Role Overview

We’re looking for a strategic and data-savvy Director of Customer & Audience Insights to lead our understanding of who our users are, what they value, and how we can serve them better.

This is a highly cross-functional leadership role — sitting at the intersection of data science, marketing, product, and editorial . You’ll oversee customer segmentation, behavioural analytics, retention modelling, and strategic research, translating complex data into actionable insight to fuel decision-making across the business.

You’ll work closely with marketing, product, editorial, and senior leadership to guide our audience strategy, drive personalized experiences, and maximize customer lifetime value.

Key Responsibilities

• Lead GB News’ customer and audience insight function, developing a deep understanding of viewer behaviour, member value, and user journeys.
• Partner with Data Science and Analytics to design and implement models around segmentation, churn risk, LTV, engagement scoring, and conversion likelihood.
• Guide research and analysis to support marketing, content, and product teams — including audience profiling, cohort behaviour, and consumption trends.
• Create and maintain a framework for measuring and understanding the full member lifecycle (from anonymous visitor to loyal subscriber).
• Provide actionable insights to support campaign targeting, funnel optimization, retention, and product feature development.
• Define and deliver reporting frameworks, dashboards, and strategic insight packs for internal stakeholders and executive leadership.
• Partner with marketing to inform experimentation strategies, messaging personalization, and audience growth initiatives.
• Act as a champion for insight-led decision-making across the business.

Qualifications

• 8+ years in data strategy, marketing analytics, customer insights, or a related field, ideally within media, publishing, or a subscription-driven business
• Strong experience with data analytics tools (SQL, Python, R) and BI platforms (e.g., Power BI, Looker, Tableau)
• Proven track record of designing and interpreting segmentation, retention, and LTV models
• Familiarity with audience data from multiple sources (CRM, digital analytics, surveys, social, etc.)
• Experience influencing cross-functional stakeholders and translating data into strategic narratives
• Comfortable operating in a fast-paced, high-growth media or digital environment
• Strong storytelling and communication skills — ability to distil complexity into clarity for non-technical audiences
• Experience managing or mentoring analysts or insight professionals is a plus

Why Join GB News?

• Help shape the next chapter of one of Britain’s fastest-growing news brands
• Partner directly with marketing, editorial, product, and leadership to drive meaningful outcomes
• Tackle real business challenges in a dynamic, mission-driven environment