Category Lead (Strategic Sales Analytics)

SharkNinja
London
About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

We are seeking a highly motivated Senior Manager to join our Strategic Sales and Analytics team for UKI. You will be responsible for driving and optimizing commercial performance of a portfolio of products under Ninja Brands.

This role involves deeply analyzing the market/sales/customer performance, forecasts, and promotion calendar, and collaborating with sales and marketing to drive weekly commercial reviews and actions. The ideal candidate will have a strong background in commercial management (at category level), excellent analytical skills, and the ability to influence cross-functionally to achieve category objectives.

What You'll Do

Commercial Leadership

  • Own the category strategy for a defined set of sub-categories, growth and performance in the country (UK)
  • Set and communicate clear category objectives and key performance indicators (KPIs)
  • Build strong partnership with sales, marketing, and supply functions, and jointly develop and implement commercial plans around the categories
  • Drive weekly, monthly, quarterly, commercial reviews and execution of short-term and long-term actions, spot the smoke before the fire and identify solutions with cross-functional teams

Growth and Expansion

  • Support setting strategic plans to enter and expand into new products and channels
  • Identify opportunities to win higher distribution and in-house share with customers
  • Ensure teams are in complete sync with the market pulse and capitalizing opportunity and managing risks

Category Management

  • Be a strong voice for the country on everything necessary to win in the categories
  • Oversee product portfolio management including pricing and range assortment
  • Collaborate with cross functional partners to ensure excellence in bringing NPD to market
  • Ensure optimal product assortment across customer landscape and merchandising strategies to maximize sales and profitability
  • Own the annual promotional calendar with a view to gain market share and drive category growth
  • Proactively react to market conditions in order to maintain market positioning

Financial Management

  • Influence category budgets and work collaboratively with the sales function to maximise and achieve forecasts and profitability
  • Track and analyze category financial performance, identify areas for improvement and implement corrective actions
  • Drive cost-efficiency initiatives and margin improvement strategies
  • Profitably manage ad hoc promotional spend

Cross-Functional Collaboration

  • Lead and collaborate with cross-functional teams, including sales, marketing, finance, supply chain, and R&D
  • Ensure alignment and coordination across departments to achieve category goals.

What You'll Bring

  • 7+ years of experience in category or commercial management.
  • Strong analytical skills with the ability to think strategically and critically about the best course of action to achieve desired objectives.
  • Excellent communication and interpersonal skills, with the ability to work collaboratively and coordinate cross-functional teams.
  • A driven individual who thrives on balancing multiple moving pieces simultaneously without letting go of any of the detail.
  • Ability to think strategically and manage multiple priorities in a fast-paced environment.
  • High level of proficiency in Microsoft Office Suite, particularly Excel.
  • Problem solving and initiative.
  • Strong communication skills with the ability to influence at various levels.
  • Ability to travel as needed.

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products— we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn More About Us

Life At SharkNinja

Outrageously Extraordinary

SharkNinja's Candidate Privacy Notice can be found here:

For candidates based in China, please visit:

For candidates based in Vietnam, please visit:

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]
Posted 2025-08-17

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