Senior Writer

This role can be based in London or Leeds (Hybrid)

About Us

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at

Role Description

Editorial Account Manager: Responsible for producing content for some of our larger key accounts and getting involved in the planning and review of content against our agreed strategy.

Key Responsibilities

Account Management:

• Leading delivery of content across one or two smaller client accounts.
• Working closely with other operational teams, encouraging communication & collaboration.
• Occasionally attending client meetings where relevant and supporting on prep where necessary.
• Being accountable for fulfilling personal workload and completing documentation, alongside ensuring timely delivery of work across assigned client accounts.

Team Management:

• Supporting and mentoring new entry-level team members.
• Sharing knowledge across the team to help drive development and collaboration.
• Helping to support more junior team members, providing constructive feedback to develop their writing skills.

Content Execution:

• Researching, writing, proofreading (and in some cases editing) content of various kinds – commercial, informational, engaging, offsite, creative.
• Following content briefs to create content (with minimal spelling and grammar errors and a good creative flow) for various B2B and B2C clients, with the ability to manage different styles and TOVs.
• Using approved in-house and third-party tools as directed to help in the content execution process.
• Uploading and amending content in a CMS (Wordpress, AEM and similar).

Content Quality:

• Holding ultimate responsibility for the content produced – from brief right through to delivery, ensuring our output meets client expectations.
• Ensuring content follows brand guidelines, SEO best practices, and accessibility standards.

Sales and Strategy:

• Monitoring content trends and relevant industry news to develop knowledge.
• Researching and understanding clients, highlighting further opportunities for exposure through content.
• Supporting senior team members on new business requirements – such as the creation of pitch content.
• Supporting senior team members on content audits and competitor analysis.
• Supporting more senior team members to review content performance.

Desired Skills & Experience

• Advanced writing skills.
• Strong attention to detail and accountability for quality.
• Ownership of accounts.
• Analytical thinking.

Employee Transparency

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are an equal-opportunity employer committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

Please reach out to Ninette at [email protected] , if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.

THE PERKS

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:

• Flexi–leave, with 25 days annual leave to be taken as the minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
• Free breakfast and free lunch
• Early finish Fridays
• Core Hours (Mon-Thurs, flexible start/finish times)
• Retail discounts
• Electric vehicle salary sacrifice car scheme
• Wellbeing programme, including Headspace & flu jabs
• Interest-free season ticket loan
• Paid time off for Volunteering
• Group Income Protection
• Life Assurance
• Private Medical Insurance or Health Cash Plan (dependent on level)
• Group Personal Pension Plan with matched contributions from 3-6%
• Generous Parental Leave & Pay
• Independent mortgage advice
• Financial education
• Employee Assistance Programme
• Free eye tests
• Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!