Consumer PR Executive - 12M FTC

Closing Date for Applications

27th August 2025 

Salary Range

£32,130 - £42159

What is the purpose of this job?

Support the planning, implementation and reporting of PR activities to drive earned media coverage and deliver against objectives.

What can I expect to do in this job?

Support the Consumer PR Manager to develop and deliver the annual consumer PR plans for the rail industry’s National Marketing activity, Railcard marketing and other marketing projects.

· Research and write press releases, inspirational content, PR campaign specific customer email and internal comms copy, briefing documents and Q&As.

· Distribute press releases, support media enquiries, interview requests and ensure press lists are kept up to date.

· Develop media relationships and cultivate new contacts within consumer media and pitch to journalists to achieve quality positive placements in print, broadcast and online media.

· Support the delivery of specific PR activations and, where required, work closely with PR agencies to develop and deliver PR activations on time and to budget.

· Ensure objectives of press office and PR activations are specified and the appropriate evaluation methods are in place to measure performance of all activity against objectives.

· Capture all press coverage and develop monthly reporting of PR activity performance against agreed KPIs for awareness, consideration and commercial targets.

· Collaborate with the wider marketing team, and relevant agencies where applicable, to ensure all activity is aligned with and supports other campaign and customer engagement activity.

· Maintain a keen understanding of industry and identify news trends.

· Record all PR activity costs, including raising purchase orders and processing invoices to ensure spending is in line with plans.

Requirements

• Essential
• · Confident and skilled copy writer with good attention to detail
• · Experience creating and delivering relevant and timely PR initiatives (both proactive and reactive) to drive awareness and consideration with existing and prospective customers
• · Demonstrable experience crafting compelling press releases and associated content
• · Excellent communication skills, including strong written and verbal communication skills, are essential for selling story ideas into media contacts to deliver quality media coverage
• · Strong planning skills, experience working cross-functionally and demonstrable record of delivering results
• · Customer focused with a passion for PR
• · Strong media contacts and the ability to build and leverage media relationships to secure coverage in relevant channels
• · Ability to work in a fast-paced, high growth environment where handling pressure and achieving deadlines are normal
• · Proactiveness and problem-solving skills
• Desirable
• · Experience with project management tools (e.g. Asana, JIRA)
• · Experience with PR and Social Media management tools (e.g. PR Gloo, Agility, Orlo)

Benefits

• 30 days annual leave
• 75% reduction on UK rail travel (for work and leisure) - more below
• Reduced international rail travel
• Interest free season ticket loan
• Contributory defined benefit pension scheme
• Give As You Earn scheme
• Subsidised private medical care
• Healthcare cash plan scheme
• Employee Assistance Programme scheme
• Flexible working
• 30 weeks full pay for maternity, adoption and shared parental leave (subject to eligibility)
• Personal Development Days
• Employees may sell up to a maximum of five days’ leave. Employees can buy up to a maximum of five days’ leave. These figures will be pro rata for part-time employees