Campaigns & Content Lead

About us:

Goodwall ( is a TIME100 award-winning social education app, engaging over 3 million youth with skills for AI and Climate.

We partner with Fortune 500 companies, governments, and the United Nations including Microsoft, Accenture, HP, PwC, IBM, Circle, and the United Nations to build engaging experiential learning campaigns for the next generation. Our platform helps young people globally gain the confidence, skills, and networks to achieve better livelihoods.

Backed by over $25M in funding, Goodwall has been recognized as a World Economic Forum Innovator, TIME100 Top EdTech (and top three in Europe!), and featured on the cover of Fast Company, as well as on Bloomberg, CNBC and Forbes 30 Under 30.

Your mission:

We’re looking for a Campaigns & Content Lead to define the planning, design, and execution of our in-app and branded partner campaigns. You’ll ensure that our campaigns connect with a global Gen Z audience through thoughtful storytelling, strong visuals, and a deep understanding of both our users and partners. You’ll work closely with internal teams, working with the Founders for guidance, and partners to develop and refine campaign ideas and see them through to delivery.

You’ll also collaborate with some of the world’s leading organizations, helping translate their goals into compelling campaign experiences for youth globally.

• Lead the design, storytelling, and rollout of all campaigns across our in-app and branded channels

• Collaborate with designers, video editors, copywriters, and AI tools to develop campaign content

• Understand the needs of both our partners and youth audience

• Use data, user feedback, and A/B testing to refine and improve campaigns

• Translate partner goals into clear, engaging learning experiences

• Ensure visual consistency and tone across all campaign assets

• Monitor and optimize campaign performance

What you bring:

• 3+ years of experience in campaign design, content creation, or storytelling

• A strong portfolio showing your approach to visual and narrative work

• Proficiency in Adobe Creative Suite, Figma, Canva, and motion/video tools

• You’re likely a successful creator yourself, familiar with YouTube, Instagram, or TikTok

• Understanding of youth culture and what resonates with Gen Z

• Strong communication and collaboration skills

• Data-driven and experienced in optimizing content based on performance

• Passionate about helping young people and creating meaningful impact

You might also bring a background in some of this:

• Experience in a creative agency or as a digital creator

• Comfortable working in fast-paced, collaborative environments

• Bonus: Experience with Webflow, HTML/CSS, or marketing automation tools

What we offer you:

• A company mission you can be proud of, and a meaningful, fulfilling opportunity and responsibility to really impact the future of the next generation.

• You’ll leverage cutting-edge technology and work alongside leading organisations to drive scale, company growth, and global impact for youth.

• Autonomy to manage your time and efforts to achieve your goals.

• A challenging, fast-moving environment working with an international team, where change is constant and creativity is celebrated.

• A growth trajectory within the organisation, with the potential to evolve as you acquire new skills, grow, influence, and take on new responsibilities.

• Competitive compensation, equity options, a flexible work environment with a high-energy, capable global team.