Principal Solutions Architect, Technology Sales Lead (AWS)

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit and follow along on   LinkedIn #WeAreVML.

Who We Are

WPP Enterprise Solutions is the enterprise technology and transformation capability of WPP, delivering data, AI, and modern applications for the world's leading brands. We partner with AWS to bring these capabilities to blue-chip clients. WPP Enterprise Solutions signed a multi-year Strategic Collaboration Agreement with AWS, and we are building toward AWS Premier Partner status. This role sits at the centre of that growth.

The Opportunity

We are hiring the senior technical voice of our AWS alliance in EMEA. This is the person AWS field leadership and client architects turn to when a deal needs technical credibility, and the person who shapes how we win on AWS.

You will own the technical strategy behind our co-sell pursuits: the reference architectures that become client blueprints, the proof points that remove doubt, and the joint solutions that define our AWS partnership. This is a hands-on principal role for someone who wants their architecture decisions to carry weight across a fast-growing alliance, not a task-based delivery seat.

Role Summary

This is a principal-level technical pre-sales role. You are the senior technical authority for AWS co-sell across EMEA. You partner directly with Alliance Sales, Alliance Solution Leads, AWS Solutions Architects, and client engineering teams to win strategic pursuits. You set the technical direction, and you bring the depth to back it up in the room.

This is an individual contributor role with senior influence. You will mentor delivery teams and shape technical standards, but your primary impact is winning the pursuits that grow the alliance.

What You Will Own

• Technical leadership on strategic pursuits: serve as the senior technical partner on priority AWS co-sell opportunities. Set the technical win strategy, lead client-facing deep-dives alongside AWS SAs, and remove the objections that decide competitive deals.
• Reference architectures that become standards: design the architectures that anchor our joint AWS solutions and get reused across pursuits. Contribute to AWS Partner Central and establish the patterns delivery teams build from.
• Proof that converts: scope and lead the proof-of-concept work that proves we can deliver, and shape those POCs so they become production systems.
• AWS field relationships: build trusted relationships with AWS Solutions Architects, Specialist SAs, and ProServe. Be the technical name AWS field teams want on their deals.
• Technical direction for the alliance: advise our leadership and client leadership on AWS architecture strategy. Keep us ahead of AWS roadmaps in priority services, and set the technical bar as the alliance scales.

Technical Depth

• Generative AI: Amazon Bedrock, SageMaker, agentic and generative AI application patterns
• Data & Analytics: Amazon Marketing Cloud (AMC), AWS Clean Rooms, data lakes, analytics pipelines
• Customer Experience: Amazon Personalize, Amazon Connect, serverless architectures
• Modern Applications: Lambda, Step Functions, API Gateway, container orchestration
• Integration: Event-driven architectures, microservices, API design

How Success Looks

• Technical win rate on the strategic pursuits you lead
• Competitive deals turned in our favor by your technical credibility
• Reference architectures adopted as reusable standards across the alliance
• POC-to-production conversion on the engagements you shape
• Strength of your working relationships with AWS field and specialist teams
• The technical bar you set for delivery teams as the alliance grows

What You Bring

Required

• 5+ years in technical pre-sales, solution architecture, or technical consulting, with senior client-facing credibility

• Deep hands-on AWS expertise with a track record of delivered projects
• A strong record leading demos and POCs that win competitive pursuits
• Command of enterprise architecture patterns and the judgment to apply them
• Experience in a Global Systems Integrator, agency, or professional services environment

Preferred

• AWS certifications: Solutions Architect Professional and specialty certifications (ML, Data Analytics)
• Hands-on experience with Amazon Bedrock and generative AI implementations
• Familiarity with Amazon Marketing Cloud (AMC) and advertising technology
• Prior AWS partner-company or direct AWS experience
• Experience supporting co-sell motions with AWS field teams

• Vertical compliance familiarity

Why This Role

You will be in the room for the technical decisions that win AWS deals. You will build the architectures that become client solutions and the proof that tips competitive pursuits in our favor. As the alliance grows toward Premier Partner status, you will set the technical standard the whole team builds on.

Your technical excellence directly drives AWS alliance revenue growth, and here it will be seen.

#LI-EMEA

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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