Senior Marketing Manager, GTS Marketing

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If you’re looking for a career that will help you stand out, join HSBC and fulfil your potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

HSBC is one of the largest banking and financial services organisations in the world, with operations in 64 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realise their ambitions.

W e are currently seeking a professional to join our team in the role of: Senior Manager – Trade Services Marketing

We are seeking a dynamic and results-driven Senior Manager for Trade Services (“GTS”) Marketing to lead marketing campaigns, projects, and programmes within the GTS business area.

As an integral member of the CIB (Corporate & Institutional Banking) Business Marketing team, you will execute go-to-market strategies for GTS products and solutions in connection with the

overall Transaction Banking proposition and marketing strategy. You will collaborate closely with GTS, Coverage, and Client Segment and Sector marketing leads to ensure product positioning

aligns with client needs.

This role is pivotal in advancing CIB’s growth agenda by ensuring our offerings are effectively communicated, well-positioned, and distinct in a competitive market.

As an HSBC employee in the UK, you will have access to tailored professional development opportunities and a competitive pay and benefits package. This includes private healthcare for all UK-based employees, enhanced maternity and adoption pay and support when you return to work, and a contributory pension scheme with a generous employer contribution.

In this role you will:

• Lead the global marketing strategy for Global Trade Solutions, aligning with commercial growth objectives and identify and prioritise marketing opportunities for the proposition set.

• Execute integrated marketing campaigns for GTS products and services and collaborate on transaction banking wider initiatives whilst translating Trade capabilities into clear, compelling value propositions tailored to client needs and industry trends.
• Collaborate with Trade, Coverage, and Client Strategy teams to support product innovation and commercialisation efforts in addition to working with sector and segment marketing leads to ensure cohesive execution aligned with client priorities across industries and geographies.
• Develop insight-led content (whitepapers, product briefs, case studies, digital assets) to highlight the bank’s strengths in GTS and run targeted campaigns to drive product adoption and pipeline growth whilst collaborating with global communications and brand teams to enhance visibility around key themes such as international trade, tariffs and digital transformation.

• Develop insight-led content (whitepapers, product briefs, case studies, digital assets) to highlight the bank’s leadership in trade and GTS offering and articulate how we can meet our clients needs and run targeted campaigns to drive new GTS deal origination, increase GTS wallet share and penetration, build a profitable GTS portfolio, strengthen client relationships to be recognised as the clients’ GTS financial partner of choice.

To be successful in this role you should meet the following requirements:

• Proven experience in B2B financial services marketing with a focus on product marketing and/or Trade/Transactional Banking, within a global banking environment with a strong understanding of trade products and services.
• Proven success in executing go-to-market strategies that enhance product and client engagement with strong cross-functional collaboration skills and experience in matrixed, global organisations.
• Ability to influence stakeholders across business and marketing functions.
• Strong analytical, communication, and storytelling skills.
• Bachelor’s degree required; MBA or Master’s in Marketing, Finance, or related field preferred

This role is based in London

Opening up a world of opportunity

Being open to different points of view is important for our business and the communities we serve. At HSBC, we’re dedicated to creating diverse and inclusive workplaces. Our recruitment processes are accessible to everyone - no matter their gender, ethnicity, disability, religion, sexual orientation, or age.

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