CRM Lifecycle Manager - Retention
- End-to-end implementation of global retention-focused CRM automations across multiple channels (email, push notifications, etc.). This involves everything from developing automation’s strategy to briefing creative assets, data integration and owning testing.
- Analyse and evaluate CRM automations to determine impact, applying actionable insights to continuously improve retention, and overall effectiveness.
- Optimise CRM automations with continuous A/B testing and experimenting.
- Collaborate with the wider Growth team (across Acquisition, Onboarding, Engagement and Reactivation) to share learnings and minimise CRM pressure and clashes.
- Collaborate with our Product, Engineering, Data Science and wider Marketing teams on specific automation needs and retention projects, to promote and champion a more holistic approach to retention.
- Foster creative strategies and solutions to meet the evolving needs of businesses and customers.
- 5+ years working as a CRM professional in a similar marketing role
- Extensive experience using Braze or a similar marketing platform i.e. in-depth knowledge of lifecycle automations, Liquid templating language,personalisation and data integration via content blocks. Experience with machine learning automation is a strong plus.
- Strong technical implementation confidence with experience in cross-channel and multi-language CRM campaigns.
- Strong project manager with excellent attention to detail and accuracy in setup and execution
- Analytics-driven mindset, with the ability to synthesise and assess data, and clearly communicate results and recommendations
- Entrepreneurial attitude: highly self-motivated and autonomous, thrives in a fast-paced environment
- Team player who enjoys working collaboratively with cross-functional counterparts
- Passion for cinema, especially independent and, international films
Recommended Jobs
PR Senior Account Executive
PR Senior Account Executive Are you passionate about communications and eager to make an impact in the life sciences sector? The Opportunity Hub UK is seeking a talented PR Senior Account Executiv…
Lettings Officer
We have an opportunity to join our Lettings Team as a Lettings Officer. This is a full time fixed term contract until the end of April 2026 based in our Wembley office. You'll be combining off…
Parking Services Officer
An opportunity has arisen for a Parking Officer with experience in Appeals, Representations, Permits or Debt Recovery to join a client in London on contract basis. You will be responsible for investig…
Head of Commercial Operations
Job Title: Strategic Commercial Manager Reports to: Commercial Director Location: Paddington Office (3 days a week) Direct Reports: 3 This is a 6 month maternity cover Kooth is a fast…
After-school Nanny role, Job ID J1D609
An After-school Nanny is needed by a wonderful family in Notting Hill, London to help them look after their school-aged child. An ideal candidate will be someone calm and patient yet energetic enough…
PA / Office Administrator
PURESEOUL is the largest Korean cosmetic specialist in the UK. We work directly with some of Korea’s top beauty brands to offer an extensive range of over 2000 Skincare, makeup, hair and body product…
Style Advisor - ME + EM Battersea Power Station- Full time
ME + EM is recruiting. Location: London Battersea Power Station Job Title: Style Advisor, Full Time Reporting to: Store Manager Role: The ME+EM Style Advisor will provide outstanding lux…
Forward Deployed Data Scientist
About Signal Ocean: Signal Ocean is the technology arm of the Signal Group. Our primary product, The Signal Ocean Platform, helps shipping and commodities professionals navigate their comp…
Band 6/7 Locum Paediatric Preschool Speech and Language Therapist - London
Job Title: Locum Paediatric Preschool Speech and Language Therapist – London Banding: Band 6/7 Location: London Working Hours: Full/Part Time Start Date: ASAP Duration: 3 months …
Bartender - Hilton London Tower Bridge
Bartender - Hilton London Tower Bridge WELCOME TO A WORLD OF OPPORTUNITIES AT THE UK's #1 GREAT PLACE TO WORK 2025, AS VOTED BY OUR TEAM MEMBERS! The Hilton London Tower Bridge is a fully refurb…