Senior CRM Data, Insight & Analytics Manager

Role overview:

Senior CRM Data, Insight & Analytics Manager
London
Currys London Campus at Waterloo
Permanent
Full Time
Grade 5

At Currys we’re united by one passion: to help everyone enjoy amazing technology. As the UK’s best-known retailer of tech, we’re proud of the service our customers receive – and it’s all down to our team of 25,000 caring and committed colleagues. Working as one team, we learn and grow together, celebrating the big and small moments that make every day amazing.

The CRM team enables personalised, relevant and timely customer engagement across three brands - Currys, Currys Business (B2B) and Carphone Warehouse - as well as our Credit proposition.

The Senior CRM Data, Insight & Analytics Manager is a critical role within the CRM function, responsible for shaping the customer and data strategy, governance and planning needed to power best in class CRM activation. The role ensures that all CRM activity is underpinned by strong data foundations, valuable insights, clear audience strategy and robust measurement frameworks.

You will drive the successful implementation and adoption of our new Salesforce platforms and ensure that data quality, customer insights, and technical integration come together to unlock the full potential of CRM. Working closely with senior stakeholders, you’ll drive the changes needed to embed these new capabilities and deliver step-change improvements in how we engage customers across all our brands.

This role is ideal for an experienced CRM data strategist who combines hands on understanding of customer data with leadership skills, strong commercial awareness with the ability to influence senior stakeholders and galvanise teams into change.

Role overview:

As part of this role, you'll be responsible for:

• Team Leadership & Ways of Working - Lead and develop the CRM Data, Insight & Analytics team, managing priorities, capacity and performance. Embed new ways of working and ensure team outputs meet quality standards aligned to the CRM strategy.

• Strategic CRM Data & Audience Planning - Own audience strategy, segmentation frameworks, and testing methodologies across all CRM activity. Defining targeting logic, lifecycle progression rules and entry/exit criteria for orchestrated customer journeys whilst translating CRM objectives into data requirements and ensure delivery through internal partners.

• Data Infrastructure & Activation - Partner with the Data & AI team to ensure CRM datasets are reliable, well-structured and activation-ready. Drive CRM data governance and ensure customer data flows seamlessly from the data warehouse to activation in Salesforce platforms.
• Analytics & Measurement - Own the CRM analytics roadmap and define measurement standards including KPIs, testing protocols and incrementality frameworks. Drive the development of dashboards and reporting that deliver actionable insights on customer behaviour and campaign performance.

• Stakeholder Collaboration - Represent CRM’s data and insight needs with the wider data & technology teams. Ensure CRM requirements are embedded in upstream decisions on data models, governance, consent and platform development.

You will need:

• Experience managing and developing high‑performing analytical and/or data‑focused teams.
• Extensive experience in CRM data planning, segmentation, targeting and customer‑level analysis within a complex organisation.
• Demonstrable ability to translate business and marketing objectives into clear, actionable data requirements.
• Excellent communication skills, able to explain complex logic clearly to non‑technical stakeholders and influence decisions.
• Comfortable operating in periods of transformation with multiple workstreams, ambiguity and evolving operational models.
• Strong commercial acumen with experience improving CRM performance through data‑driven decisioning.
• Strong understanding of CRM platforms, audience architecture, campaign planning, and lifecycle journey design.
• Experience working with large customer datasets and tools that include SQL, Python, PowerBI, and Databricks
• Technical knowledge of analytical methods and modelling techniques
• Degree or equivalent in a quantitative, analytical or marketing related field
• Strong experience in CRM, digital marketing, data planning, or customer analytics in retail, services, or similar sectors.
• Experience working with Salesforce Marketing Cloud and/or Salesforce Data 360 is highly advantageous.

We know our people are the secret to our success. That's why we're always looking for ways to reward great work. You'll find a host of benefits designed to work for you, including:

• Holiday benefits - 25 days of annual leave (plus bank holiday entitlement)
• Private medical insurance
• Life Assurance
• Competitive pension scheme
• Access to discretionary bonus
• Hybrid working; our primary Currys Campus is at Waterloo (WeWork)

Why join us:

Join our team and we'll be with you every step of the way, helping you develop the career you want with new opportunities, on-going training and skills for life.

Not only can you shape your own future, but you can help take charge of ours too. As the biggest recycler and repairer of tech in the UK, we’re in a position to make a real impact on people and the planet.

Every voice has a space at our table and we're committed to making inclusion and diversity part of everything we do, including how we strengthen our workforce. We want to make sure you have a fair opportunity to show us your talents during our application process, so if you need any additional assistance with your application please email [email protected] and we'll do our best to help.