B2B Marketing Lead

The Role

We are looking for a data-led, results-oriented marketer with a proven track record of scaling revenue for companies around the $/£50m revenue mark. You will lead our B2B marketing initiatives, with a focus on engaging decision-makers in UK & US enterprise scale financial advice firms. Your deep expertise in B2B marketing, combined with your ability to craft compelling narratives and drive measurable growth, will be key to our continued success.  

In a nutshell , you’ll be responsible for…

• Develop and execute comprehensive B2B marketing strategies to help us win and grow clients from the top 100 financial advice firms in the UK and US. 

• Identify and profile target firms, and key personas inside the firms (principally marketing leaders or managing directors/partners). 

• Lead the creation and optimization of multi-channel campaigns designed to drive demand and accelerate the sales pipeline.  

• Oversee the production of content-based marketing initiatives and small-scale events (e.g., breakfast seminars, roundtables) to engage target audiences. 

• Full customer marketing responsibility, including the delivery of upsell and churn reduction goals. 

• Collaborate closely with sales, product, and customer success teams to align marketing initiatives with business objectives. 

• Conduct market research and competitive analysis to identify growth opportunities and inform messaging strategies. 

• Define, track, and report on key performance indicators (KPIs) to measure campaign success and ROI. 

• Manage B2B marketing colleagues for full coverage of outbound, inbound and customer marketing campaigns

• Own the pipeline revenue number and demonstrated experience of doing so before

To succeed, you’ll need…

• A minimum of 8-10 years in B2B marketing leadership in a software/SAAS. business, with significant experience growing enterprise accounts at businesses with revenues £20-£50m. 

• Proven track record in using content-based marketing to bring senior prospects into the sales process. 

• Demonstrated ability to use targeted marketing to drive upsell and reduce churn. 

• Strong analytical skills and the ability to leverage data to inform marketing strategies and decision-making. 

• Experience with managing small, high quality events such as breakfast seminars and roundtables. 

• Excellent communication and interpersonal skills, with a proven ability to lead and inspire teams. 

• Bachelor’s degree in Marketing, Business, or a related field; an MBA or equivalent advanced degree is a plus. 

Our Shared Values...

At Unbiased we have set of values that underpin the work that we do, we hope you’ll share these too

• Be relentless about progress - working at pace to solve problems, navigate around blockers and prioritising company OKR’s.

• Own it and get it done – taking ownership of your projects, involving the right people at the right time and making meaningful contributions.

• Share and seek input – proactive in seeking and acting upon feedback. Being open, sharing knowledge and proactively communicating.

• Enjoy the journey – Ensuring cross-team collaboration and proactively celebrating achievements of your peers

How we’ll take care of you: 

• Investment in your Development: Alongside in-house training, you’ll be allocated a generous yearly allowance to invest in your career development.

• Investment in your Wellbeing: Your wellbeing is a top priority for us, and you’ll be able to benefit an annual wellbeing allowance. On top of this, we have arranged for Private Medical Insurance for extra peace of mind.

• Social Events: We’re a social bunch so you can expect plenty of activities based in and around our vibrant office in the heart of Farringdon. 

The Usual Benefits:  

• Holiday: you’ll be allocated plenty of holiday to ensure that you have enough time to recharge, work-life balance is super important to us here (you’ll also have your birthday off as paid annual leave!)

• Flexible working: we’ll work with you to find the balance of office-based work and remote working

• Pension: you’ll be able to save via salary sacrifice scheme, with Unbiased contributing above the minimum required amount, subject to banded earnings.

• Private Medical Insurance: you can add your dependents and spouse

• Life insurance 

• Cycle to work scheme 

About Unbiased

Unbiased is an AI-enabled financial advice platform, empowering people to make confident financial decisions and delivering unrivalled growth for advice firms.


With the greatest wealth transfer in history now underway, Unbiased connects people to trusted advice across pensions and retirement, inheritance planning, mortgages, accountancy, and more.


The Unbiased platform applies advanced models trained on a rich dataset of user activity to intelligently match individuals with qualified advisers, providing the easiest and most reliable way to access financial expertise.


Since 2010, Unbiased has generated over $100 billion in AUM opportunities for financial advisers, with 65% of prospects new to advice. Reaching more than 10 million consumers annually, it is the leading source of client demand in the industry.


We have a talented team who share our vision and know that to be the best at what we do, we need to be relentless about progress. We are a team of doers who move quickly, collaborate and learn from our mistakes. We're enjoying this exciting journey we are on – we are helping people and shaping a growing business at the same time.


We actively encourage women to apply and bring their diverse perspectives to our team, as we believe in fostering an inclusive and empowering workplace where everyone can thrive. We are a female founded company, with a culture focused on diversity and inclusion amongst our entire team.

Equal Opportunity 

The best ideas are often the least expected and require new ways of thinking; that’s why our teams at Unbiased are made up of broad range of talented people. We are proud to be an equal opportunity employer. We do not discriminate based on race, ethnicity, colour, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected status.

Data Privacy

Personal information about unsuccessful candidates will be held for 12 months after the recruitment exercise has been completed, it will then be destroyed or deleted. We retain de-personalised statistical information about applicants to help inform our recruitment activities, but no individuals are identifiable from that data.

Once a person has taken up employment with Unbiased, we will compile a file relating to their employment. The information contained in this will be kept secure and will only be used for purposes directly relevant to that person’s employment. Once their employment with Unbiased has ended, we will retain the file in accordance with the requirements of our retention schedule and then delete it.

Agencies

As much as we appreciate the help, we’re using our own direct sourcing methods or we’re working with one of our carefully selected Agency Partners on this vacancy. To find out a little more about how we partner with agencies please email [email protected] FAO our Talent Manager, speculative phone calls will not be taken by our team neither will CV submissions without Unbiased or the candidates expressed consent.