Product Marketing Manager - Europe

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.

Our Europe marketing team is on a mission to drive significant brand awareness and generate a robust pipeline, while also providing essential enablement support for our Go-To-Market (GTM) teams. We are a lean but mighty team and we're actively looking to expand with a Product Marketing Manager and a Growth Marketer. We are dedicated to ensuring our sales teams have the resources they need to succeed and that our brand resonates strongly across Europe. We foster a collaborative and high-impact environment, working closely with our global counterparts and regional sales teams.

As a Product Marketing Manager for Europe, you will be instrumental in shaping how Plaid's products are perceived and adopted across the region. You will own the creation and refinement of our core value propositions and messaging for the European market, ensuring they resonate with our target audiences and empower our sales teams. You will be responsible for developing and optimising critical sales enablement materials, from compelling pitch decks to concise cheat sheets, that directly equip our GTM teams for success. You will also lead the charge on Go-To-Market strategy and execution for new product launches specific to Europe, working cross-functionally to drive impact and adoption. You will play a pivotal role in accelerating Plaid's growth and ensuring our continued high win rate in this strategic market.

Responsibilities

• Develop, test, and refine Europe-specific value propositions and messaging that clearly articulate the benefits and differentiation of Plaid's products.
• Create and optimise a comprehensive suite of sales enablement materials, including but not limited to, pitch decks, sales scripts, battlecards, cheat sheets, customer success stories, and one-pagers, ensuring our GTM teams are well-equipped at every stage of the sales cycle.
• Own the end-to-end Go-To-Market strategy and execution for new product and feature launches in Europe, coordinating across product, sales, and global marketing teams to drive successful adoption and awareness.
• Conduct market research and competitive analysis to identify opportunities, understand customer needs, and refine our product positioning and messaging within the European FinTech landscape.
• Partner closely with the European sales team to understand their needs, gather feedback on existing materials, and identify new enablement opportunities.
• Collaborate with the global product marketing team to ensure consistency in messaging and brand while championing the unique needs of the European market.
• Track and analyse the effectiveness of marketing programs and sales enablement initiatives, using data to inform future strategies and optimisations.
• Serve as a subject matter expert on Plaid's products for the European market, supporting internal teams and external communications as needed.

Qualifications

• 5+ years of progressive experience in product marketing, with a strong preference for experience within B2B SaaS, FinTech, or a technically complex industry.
• Demonstrated experience in developing and executing impactful sales enablement strategies and creating high-quality sales content (e.g., pitch decks, battlecards, one-pagers).
• Proven track record of successfully owning and leading Go-To-Market strategies and execution for product launches.
• Experience in developing localised messaging and value propositions for diverse geographic markets, ideally within Europe.
• Exceptional written and verbal communication skills, with the ability to translate complex technical concepts into clear, concise, and compelling narratives for various audiences.
• Strong analytical skills with the ability to use data to drive decisions and measure the impact of marketing initiatives.
• Excellent cross-functional collaboration skills, with the ability to build strong relationships with sales, product, and other marketing teams.

Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!

Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at [email protected].

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