Associate Editorial Director (Hiring Immediately)
We are a global socially-led creative agency, with unrivalled social media and influencer marketing expertise. With over 1,200 people in four continents, we deliver a global perspective to our clients in a time when social media is shaping culture.
We're proud to be a multi award-winning agency, with Cannes Lions, One Show, Webby and Shorty Awards, to name but a few. Our most recent work has seen us help Amazon Music , Activision and Adidas deliver some of their biggest and most innovative campaigns to date.
As well as creating for clients, we help educate the wider industry. Our Instagram publication The Feed tracks culture at the speed of social. 6,500 people registered or tuned into our events last year, and our reports garnered more than 20 million views.
The Opportunity
Are you obsessed with music culture and how it plays out across social?
Do you know what great looks like on every platform, and how to scale it across markets without losing what makes it land?
Can you lead teams, shape strategy and still obsess over the details?
We Are Social is looking for an Associate Editorial Director to join the team here in London. This is a senior, hands-on leadership role overseeing the output across multiple European markets on a major global entertainment account. You’ll sit at the intersection of strategy, creativity and execution, translating a central vision into best-in-class social content that performs locally and consistently across regions. Working closely with the central team, you’ll help define how the brand shows up across platforms, then ensure that vision is delivered seamlessly across markets. From shaping strategy decks to overseeing daily publishing, you’ll keep everything moving at the speed of social.
We’re looking for someone who us a systems thinker and cultural expert who can bring clarity and ambition to a fast-moving, multi-market account, while confidently leading teams and stakeholders at every level.
Requirements
What You’ll Have Delivered Elsewhere
- Successfully collaborated with centralised teams to integrate brand needs, platform opportunities, and market nuances into actionable content strategies.
- Delivered clear, actionable strategic outputs for stakeholders, utilising master decks and simplified summaries to ensure full understanding.
- Established comprehensive guidelines and frameworks that enabled multiple teams to consistently deliver high-quality work at scale.
- Ensured all produced content maintained alignment with strategic direction and creative ambition, meeting consistently high editorial standards across all outputs.
- Led and managed editorial output across multiple markets, achieving strong creative consistency, tone of voice adherence, and successful adoption of all central content franchises and growth strategies.
- Served as the critical conduit between central leadership and market teams, establishing consistent and clear two-way communication channels.
- Successfully balanced global vision with local cultural insights, ensuring market teams delivered content that was both locally relevant and strategically aligned.
- Introduced structure to complex, multi-workstream accounts, accelerating team alignment and overall pace of delivery.
- Applied extensive knowledge of social channel trends, formats, algorithm shifts, and audience behaviours to inform content creation.
- Delivered content that consistently achieved best-in-class social performance outcomes.
- Proactively identified emerging trends and rapidly translated them into clear, actionable creative briefs and campaign opportunities for content teams.
- Managed global content calendars and publishing systems, resulting in high consistency, accuracy, and clear visibility of content across all markets.
- Designed and implemented efficient, streamlined workflows that significantly improved team operations and maximised creative output.
- Collaborated successfully with paid media and influencer teams to substantially amplify content impact through strategic boosting and creator partnerships.
- Maintained comprehensive oversight of all content concepts, decks, and publishing plans, ensuring timely and compliant approvals.
- Served as the primary point of contact for client st]]>
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