Marketing Manager - F&B

Description:

Olympia is more than an exhibition venue, conference centre and live-event space - it’s an inspiration. Against a backdrop of grand Victorian architecture, the seven connected spaces inspire engagement and enjoyment. Olympia is recognised in the industry for exceptional levels of customer service and support, and our numerous awards are testament to our clients' satisfaction. Beyond the walls of our venue, Olympia is on the ground, working to invest in people, strengthen our communities, and protect the environment.

Olympia is undergoing a period of change. In 2017, the venue was bought by a consortium led by Yoo Capital and Deutsche Finance international. Work is currently underway to transform the wider estate into a cultural hub of which Olympia Events will be the central part. Once complete, the estate will include a new theatre, music venue, two hotels, over 30 eateries, world-class office space and over two acres of public realm. More information can be found at

Job Purpose:

The Marketing Manager – F&B will lead the planning and delivery of marketing strategies for F&B concepts across Legends Global’s UK and European portfolio. Operating within the central marketing team, this role will take strategic ownership of F&B marketing activity, partnering closely with central and venue-based F&B, Operations, and Insight teams to drive commercial performance and elevate the guest experience.

You will be responsible for shaping and executing compelling, insight-led campaigns that bring food and beverage offerings to life across major football stadiums and conference centres.

Key Responsibilities

Marketing Strategy & Campaign Leadership

• Own the end-to-end development and delivery of marketing strategies and campaigns for F&B concepts across the stadia portfolio

• Lead integrated campaign planning across digital, social, print, CRM, and on-site channels, working closely with the Marketing Project Manager and wider marketing team

• Develop and implement promotional strategies designed to increase F&B sales, average transaction value, and dwell time

• Set campaign objectives and KPIs; track, evaluate, and report on performance, using insight to continuously optimise activity

• Ensure campaigns align with brand guidelines, commercial objectives, and venue-specific requirements.

Creative Direction & Content Oversight

• Provide strategic direction on menu storytelling, creative messaging, and brand expression in collaboration with F&B and Insight teams

• Own the briefing process for menus and F&B collateral, ensuring customer insight, operational considerations, and trends are embedded from the outset

• Oversee photography and video content production for F&B campaigns, including shoots, asset selection, and final approvals

• Ensure consistency and quality across all F&B collateral, including menus, POS, digital screens, and promotional assets

• Manage and brief external agencies, photographers, and creatives, ensuring delivery against budget, timelines, and brand standards

Insight, Performance & Market Trends

• Lead the application of insight into actionable recommendations for F&B concept development and promotional planning

• Monitor F&B industry trends, competitor activity, and emerging consumer behaviours across UK and European markets

• Champion a test-and-learn approach, embedding insights into future campaigns and long-term planning

• Support the development and refinement of customer personas and end-to-end F&B journeys

Stakeholder & Venue Collaboration

• Act as the primary marketing lead for F&B across assigned venues, building trusted relationships with venue F&B teams and General Managers

• Work closely with the central F&B team to align marketing plans with operational capability and innovation pipelines

• Collaborate with international stadium teams across the UK, Portugal, and Spain, adapting campaigns to local market needs while maintaining brand consistency

• Provide mentorship and guidance to junior marketing team members or project resources as required

Skills & Experience

• Degree in Marketing, Hospitality Management, Business, or a related field

• 3+ years’ experience in a marketing role, ideally within hospitality, food & beverage, leisure, sport, or events

• Proven experience leading multiple projects and campaigns simultaneously, with strong organisational and prioritisation skills

• Strong commercial awareness, with the ability to translate insight and data into effective marketing strategies

• Experience briefing, managing, and evaluating the work of external agencies, photographers, and creative suppliers

• Solid understanding of content strategy, with experience overseeing the development of menus, POS, digital assets, and social content

• Working knowledge of Adobe Creative Suite (Photoshop, InDesign, Premiere Pro) or equivalent, sufficient for briefing and quality assurance

• Excellent written and verbal communication skills, with the ability to influence stakeholders at different levels

• Strong understanding of food & beverage trends, consumer behaviour, and guest experience within high-footfall environments

• Experience working across multiple venues, regions, or international markets (desirable)

• Flexibility to work occasional evenings or weekends to support key launches, events, and content production

Sustainability Responsibilities:

• Continuously improve your knowledge of Olympia Events’ sustainability programme - the ‘Grand Plan’. Complete all training provided and promote sustainability practices to meet our Grand Plan objectives

• Follow and promote all sustainable workplace policies and procedures and seek ways to make your department more sustainable by taking an active role to initiate change

Olympia Events is fully committed to ensuring the safety and wellbeing of all children, young people and adults at risk (vulnerable groups) that attend our premises. As a consequence, Olympia Events may require any successful applicant to complete a DBS Check prior to working in our business.

Olympia Events is committed to Equality, Diversity and Inclusion and excepts all its people to have a positive commitment to EDI by treating others fairly and not committing any form of discrimination, victimisation or harassment and to promote positive working relationships amongst employees and stakeholders.

This Job Description is not intended to be exhaustive; the duties and responsibilities may therefore vary over according to the changing needs of the business.